Case Name :      Cartridge World: The Master Franchise Opportunity

Authors :           Stewart Thornhill, Ken Mark, Jordan Mitchell

Source :             Ivey Publishing

Case ID :            905M71

Discipline :        Entrepreneurship

Case Length :    13 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

An entrepreneur has received additional information on the Cartridge World franchising concept–a store focused on the refilling of printer cartridges. The idea for Cartridge World began in Australia in 1988 and has grown to almost 200 locations in Australia, New Zealand, and the United Kingdom. The entrepreneur must look at the market opportunity in Canada and decide whether he should apply for the country’s master franchise, a single franchise, or abandon the concept altogether. Evaluates a franchise concept based on market opportunity and the franchise contract.