Complete Case details are given below :
Case Name : Siam Canadian Foods Co. Ltd.
Authors : John R. Kennedy, Anthony S. Frost, Tom Gleave
Source : Ivey Publishing
Case ID : 97G003
Discipline : Business & Government Relations
Case Length : 14 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
In July 1996, Jim Gulkin, managing director and founder of Bangkok-based Siam Canadian Foods Co. Ltd., was considering the emerging business opportunities in neighboring Burma (also known as Myanmar). Although relatively undeveloped compared to the rest of Southeast Asia, Burma had been experiencing increasing levels of foreign investment activity in recent years. Gulkin, who had considered entering Burma in the past but declined, needed to determine whether the time was now appropriate for him to enter the market.
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