Complete Case details are given below :
Case Name : Mobile Language Learning: Praxis Makes Perfect in China
Authors : Alon Ilan, Allen H. Kupetz
Source : Ivey Publishing
Case ID : 910M21
Discipline : Information Technology
Case Length : 08 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Praxis Language is a small company in China started by three non-Chinese entrepreneurs. Originally focused on teaching Chinese to native English speakers using podcasting and other online tools, Praxis has also developed content to teach English to native Chinese speakers, which the company perceives as a much bigger market. The case describes the challenges facing the co-founder of Praxis as he navigates emerging mobile technology (hardware and software), the complexities of doing business in China, and the consequences of explosive growth.
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