Complete Case details are given below :
Case Name : Dollar Thrifty Automotive Group: Online Discounting
Authors : Chris K. Anderson, Benjamin Marcus
Source : Ivey Publishing
Case ID : 905E08
Discipline : Information Technology
Case Length : 04 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Dollar Thrifty Automotive Group (DTAG) is considering offering a price guarantee to entice consumers to use their web site. Students will be introduced to break-even analysis and general spreadsheet modeling. This is an abridged version of Online Low Price Guarantees – Dollar.com
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