Complete Case details are given below :
Case Name : eStore at Shell Canada Limited
Authors : Deborah Compeau, Barbara Marcolin, Carol Saunders, Chad Saunders
Source : Ivey Publishing
Case ID : 906E20
Discipline : Information Technology
Case Length : 14 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The commercial eProducts manager at Shell Canada has to determine how to improve the adoption and utilization of their eCommerce channel. eStore had been developed for the fuel and lubricants market as a pilot test of how Shell might communicate with its customers electronically, thus reducing costs. While eStore had been in place for a year, and many customers had signed up, utilization was low. A consulting firm has made recommendations about the technical issues that might be driving low utilization. The commercial eProducts manager has to consider whether the problems are purely technical and make a recommendation on how to proceed.
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