Case Solution for Chantale and Clinton Call for Service

Complete Case details are given below :

Case Name :      Chantale and Clinton Call for Service
Authors :           Michael Taylor, Rocky Campana
Source :             Ivey Publishing
Case ID :            909A05
Discipline :        Service Management
Case Length :    08 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Chantale and Clinton have purchased a new refrigerator from The Canadian, one of the largest department store chains in Canada. It subsequently began to malfunction. After receiving poor service from the vendor’s repair division, they were wondering what to do next. Do nothing, and assume it was an isolated incident? Vow never again to deal with this vendor and brand? Write a letter of complaint to the vendor and demand an apology or other compensation? Underlying all these questions was the issue: Was it worth the trouble? The case can be used to illustrate consumer behavior in marketing management, with emphasis placed on controllable and uncontrollable factors that influence individual buyer behavior. It can also be used in a service marketing setting, where issues of service failure and recovery can be emphasized.
 
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