Complete Case details are given below :
Case Name : “Keeping the Faith”? Competitive Positioning of a Not-for-Profit Youth Camp
Authors : Gina Grandy, Rhian Stewart
Source : North American Case Research Association (NACRA)
Case ID : NA0341
Discipline : Strategy
Case Length : 19 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Board members of a youth camp affiliated with the United Church of Canada were contemplating how to improve the competitive positioning of the camp. The organization recently received a relatively large donation and the Board Chair viewed it as an opportunity to revisit the organization’s direction and positioning relative to other camps in the area. The organization faced competition from a number of faith based and non-faith based camps, most of which offered more diverse programming or were positioned with a stronger Christian message. The Board needed to determine how to improve the organization’s competitive position without jeopardizing its Christian roots and core mission. It also had to decide how the donated money could support this, whether through a new building or other means.
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