Positioning

Case Solution for “Keeping the Faith”? Competitive Positioning of a Not-for-Profit Youth Camp

Complete Case details are given below :

Case Name : “Keeping the Faith”? Competitive Positioning of a Not-for-Profit Youth Camp

Authors : Gina Grandy, Rhian Stewart

Source : North American Case Research Association (NACRA)

Case ID : NA0341

Discipline : Strategy

Case Length : 19 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

Board members of a youth camp affiliated with the United Church of Canada were contemplating how to improve the competitive positioning of the camp. The organization recently received a relatively large donation and the Board Chair viewed it as an opportunity to revisit the organization’s direction and positioning relative to other camps in the area. The organization faced competition from a number of faith based and non-faith based camps, most of which offered more diverse programming or were positioned with a stronger Christian message. The Board needed to determine how to improve the organization’s competitive position without jeopardizing its Christian roots and core mission. It also had to decide how the donated money could support this, whether through a new building or other means.

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Case Solution for Evoe Spring Spa: A Positioning Dilemma

Complete Case details are given below :

Case Name : Evoe Spring Spa: A Positioning Dilemma

Authors : Ashita Aggarwal Sharma, Renuka Kamath, Sunil Rao

Source : Ivey Publishing

Case ID : W13570

Discipline : Entrepreneurship

Case Length : 16 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

The co-founders of Evoe Spring Spa need to decide on the positioning of their business in the nascent Indian spa market. Indian consumers perceive spas as an expensive indulgence for the rich, and some spa services are seen as socially and culturally unacceptable. As a result, the co-founders need to build this category by changing consumer attitudes toward spa services. To identify the target segment and the best positioning for Evoe, the co-founders study the market and their competitors and conduct qualitative consumer research. In the end, they must choose from three viable positioning concepts.

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Case Solution for TerraCog Global Positioning Systems: Conflict and Communication on Project Aerial

Complete Case details are given below :

Case Name : TerraCog Global Positioning Systems: Conflict and Communication on Project Aerial

Authors : Michael Beer, Sunru Yong

Source : HBS Brief Cases

Case ID : 2184

Discipline : Organizational Behavior

Case Length : 10 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

TerraCog, a successful privately held high-tech firm that develops GPS (global positioning system) and similar products for consumer markets, has recently been caught off-guard by a competitor’s new product that makes novel use of satellite imagery. When TerraCog pursues development of a directly competing product, dubbed Aerial, the projected costs threaten to scuttle the project. The key unit managers gather in a pair of contentious meetings that feature anger, blame, and bewilderment, but produce no effective conclusion. At the end of the case it falls to Emma Richardson, a newly-promoted executive vice-president, to push the group toward a go/no-go decision.

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Case Solution for Metabical: Positioning and Communications Strategy for a New Weight Loss Drug (Brief Case)

Complete Case details are given below :

Case Name : Metabical: Positioning and Communications Strategy for a New Weight Loss Drug (Brief Case)

Authors : John A. Quelch, Heather Beckham

Source : HBS Brief Cases

Case ID : 4240

Discipline : Marketing

Case Length : 12 pages

Solution sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

Cambridge Sciences Pharmaceuticals (CSP) expects final approval for its revolutionary weight loss drug, Metabical. Metabical will be the only weight loss drug with FDA approval that is also clinically proven to be effective for moderately overweight people. Barbara Printup, Senior Marketing Director for CSP, must develop the positioning strategy and marketing communications plan in preparation for the launch of the new drug. Printup must consider the consumer decision-making process and the interaction between the consumer who purchases the drug and the health care provider who prescribes the medication. Despite promising medical studies and consumer research, poor positioning of the drug in the highly competitive market for weight-loss solutions could spell disaster. Students analyze market research data and consider the optimal positioning strategy and marketing communications program.

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Case Solution for Clean Edge Razor: Splitting Hairs in Product Positioning

Complete Case details are given below :

Case Name : Clean Edge Razor: Splitting Hairs in Product Positioning

Authors : John A. Quelch, Heather Beckham

Source : HBS Brief Cases

Case ID : 4249

Discipline : Marketing

Case Length : 10 pages

Solution sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

After three years of development, Paramount Health and Beauty Company is preparing to launch a new technologically advanced vibrating razor called Clean Edge. The innovative new design of Clean Edge provides superior performance by stimulating the hair follicles to lift the hair from the skin, allowing for a closer shave. The company has already decided to introduce Clean Edge into the men’s market where it has a strong presence. Jackson Randall, the product manager for Clean Edge, struggles with how best to position the product for the launch. One strategy is to release Clean Edge as a “niche” product, targeting the high-end market of fastidious groomers looking for superior skin care products. Another strategy is to release the product into the highly competitive mainstream razor market where the product can be positioned as the most effective razor available. Randall meets internal resistance to the mainstream strategy from the product manager for the company’s current, but aging, mainstream razor products and he must consider the effects of cannibalization in his plan. Randall must recommend an optimal strategy and provide supporting economic analysis of his decision–not just for Clean Edge, but for its effect on the entire company.

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