Complete Case details are given below :
Case Name : Battle for Value: Federal Express Corp. vs. United Parcel Service of America, Inc. (Abridged) (v. 2.5)
Authors : Robert F. Bruner, Derick Bulkley
Source : Darden School of Business
Case ID : UV0004
Discipline : Finance
Case Length : 24 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
In July 1995, J.C. Penney announced the award to United Parcel Service (UPS) of a billion-dollar, five-year contract for delivery services. This was the largest distribution contract ever awarded and represented a dramatic concentration of Penney’s business with one carrier. Invites students to assess the financial performance of Federal Express and UPS. The two firms have competed intensely for dominance of the overnight express package industry. Requires no numerical computations of the students; rather, their tasks include interpretation of the results and reflection on the result’s implications.
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