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Magellan Boatworks Case Solution

Case Solution & Analysis for Magellan Boatworks by John A. Quelch, James Kindley.

Complete Case details are given below :

Case Name : Magellan Boatworks

Authors : John A. Quelch, James Kindley

Source : HBS Brief Cases

Case ID : 9-917-547

Discipline : Marketing

Case Length : 09 pages

Plagiarism : NO (100% Original work)

Description for case is given below :

Magellan Boatworks is a midsize manufacturer of customized, power “cruising yachts.” In the face of economic and political uncertainty in late 2016, Magellan’s VP of sales and marketing, Walt Robinson, wonders whether he should request a budget increase for 2017. Important questions abound. Can Robinson’s team increase sales even with a lower budget? Should the company reallocate its advertising and promotion budget? Should Robinson consider changing Magellan’s marketing message and narrowing its target market? Why are Magellan’s two best salespeople so significantly outperforming their colleagues? This case can be used in an introductory or executive course that covers integrated marketing communications (IMC), including sales. It is also suitable for elective courses in advertising strategy and sales force management. The case’s focus on a luxury item that symbolizes success for many individuals should generate lively discussion.

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Harmonie Water: Refreshing the World Naturally Case Solution

Case Solution & Analysis for Harmonie Water: Refreshing the World Naturally by John A. Quelch, John L. Teopaco.

Complete Case details are given below :

Case Name : Harmonie Water: Refreshing the World Naturally

Authors : John A. Quelch, John L. Teopaco

Source : HBS Brief Cases

Case ID : 9-917-527

Discipline : Marketing

Case Length : 06 pages

Plagiarism : NO (100% Original work)

Description for case is given below :

The marketing director of Harmonie Mineral Water-the second-best selling bottled water in the world-is using findings from two project studies to assess how to establish a global brand identity for Harmonie via television advertising. He must decide what product attributes are sufficiently important across countries that they can be used for global brand communications. He also must determine the extent of local customization he should allow and the roles of headquarters and country managers in these communications. The case can be used in both introductory marketing classes and elective courses in Brand Management, Global Marketing, Integrated Marketing Communications, in a module on marketing communications in an Advertising class, or the global module of a Marketing Management class.

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AT&T Versus Verizon: A Financial Comparison Case Solution

Case Solution & Analysis for AT&T Versus Verizon: A Financial Comparison by V.G. Narayanan, Joel L. Heilprin.

Complete Case details are given below :

Case Name : AT&T Versus Verizon: A Financial Comparison

Authors : V.G. Narayanan, Joel L. Heilprinn

Source : HBS Brief Cases

Case ID : 9-917-543

Discipline : Finance

Case Length : 11 pages

Plagiarism : NO (100% Original work)

Description for case is given below :

This case asks students to prepare a report comparing the financial and operating performance of AT&T and Verizon. Taking the perspective of a communications industry analyst, they must also consider the differences between and implications of the companies’ business strategies and the differences between the technology and growth rates of the wireless and wireline business segments. As part of this exercise, students reorganize the balance sheets in terms of operating and financial components, calculate changes in working capital, derive un-levered free cash flow (FCF), and apply DuPont style ratios and margin analysis on a consolidated-as well as a segment-basis. Students must also consider the effects of actuarial gains and losses on operating results; and how analysts might adjust for those effects. The case was designed for first-year MBA students in financial statement analysis (FSA) and accounting classes, but it could also be used in other courses to prepare for discounted cash flow (DCF) exercises.

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Pintura Corporation: The Lena Launch Decision Case Solution

Case Solution & Analysis for Pintura Corporation: The Lena Launch Decision by John A. Quelch, Katherine B. Hartman.

Complete Case details are given below :

Case Name : Pintura Corporation: The Lena Launch Decision

Authors : John A. Quelch, Katherine B. Hartman

Source : HBS Brief Cases

Case ID : 9-917-523

Discipline : Marketing

Case Length : 10 pages

Plagiarism : NO (100% Original work)

Description for case is given below :

A maker of paints and product coatings is considering introducing a new high-performance, environmentally-friendly hardwood coating called Lena. To proceed with the next phase of development, Pintura’s VP of new product development must present a convincing analysis of the product’s feasibility-along with a proposed marketing program. The VP must consider the relationship of the proposed product to the rest of the Industrial Finishes Group’s product line, as well as how it would contribute to corporate and divisional objectives. The Pintura case can be used in a variety of classes, including an introductory marketing course, a capstone course, or a business-to-business (B2B) marketing course. The primary focus is on product-policy decisions. The most likely use for the case is in a module on product-line planning. It also can be used as a case on marketing planning.

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Yushan Bicycles: Learning to Ride Abroad Case Solution

Case Solution & Analysis for Yushan Bicycles: Learning to Ride Abroad by Christopher A. Bartlett, Paul S. Myers.

Complete Case details are given below :

Case Name : Yushan Bicycles: Learning to Ride Abroad

Authors : Christopher A. Bartlett, Paul S. Myers

Source : HBS Brief Cases

Case ID : 9-917-539

Discipline : International Business

Case Length : 09 pages

Plagiarism : NO (100% Original work)

Description for case is given below :

Yushan Bicycles, one of Taiwan’s leading bicycle manufacturers, is pursuing an international expansion strategy by increasing demand for its range of traditional and electric bicycles and by shifting its product mix toward higher-margin models sold through specialty bicycle retail shops. However, the manager of its new Australian subsidiary has taken a different approach that focuses on selling lower-priced models through large sporting-goods retailers. The manager’s strategy has yielded disappointing financial results so far, and he and company executives disagree on the cause and next steps. The Yushan case was specifically developed for international management and international business courses, but it can also be used in competitive strategy, corporate strategy, and general management programs. It is especially useful for analyzing situations in which issues of strategy, organization, and management converge.

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Promontory, Inc. Case Solution

Case Solution & Analysis for Promontory, Inc. by Frank V. Cespedes, Amy Handlin.

Complete Case details are given below :

Case Name : Promontory, Inc.

Authors : Frank V. Cespedes, Amy Handlin

Source : HBS Brief Cases

Case ID : 9-917-535

Discipline : Entrepreneurship

Case Length : 13 pages

Plagiarism : NO (100% Original work)

Description for case is given below :

Promontory, Inc. is a small, privately-owned firm in the promotional products (specialty advertising) industry. After starting the firm two years ago with the intention of pursuing a high-quality/high-price strategy, the CEO is seeking methods of increasing sales revenues and profitability. He is considering whether and how to increase the size of the sales force, redirect, or redeploy the company’s current sales efforts, utilize alternative marketing vehicles, and maximize sales potential. To attain this goal, the firm has bought some customization equipment and attempted to find niches in which it can succeed, by doing the work usually done by suppliers and manufacturers. The case raises numerous general marketing and sales management issues and provides a profile of various approaches to personal selling. At its heart is the appropriate marketing organization for this company’s strategy, and especially, the details of execution in the field. These multipronged challenges make the case suitable for courses in Entrepreneurship, Marketing, Sales, Small Business Management, General Management, and Strategy.

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CNS Worldwide Case Solution

Case Solution & Analysis for CNS Worldwide by Robert J. Dolan, Karthik Easwar.

Complete Case details are given below :

Case Name : CNS Worldwide

Authors : Robert J. Dolan, Karthik Easwar

Source : HBS Brief Cases

Case ID : 9-917-531

Discipline : Marketing

Case Length : 09 pages

Plagiarism : NO (100% Original work)

Description for case is given below :

CNS Worldwide has long been the market share leader in the IaaS cloud server market, yet it has remained unprofitable for years. Industry capacity utilization is low, and prices have declined over 70% over the last decade. CNS is considering withdrawing from the market if it cannot find a way to increase prices. As a large public bid is about to be held, CNS must decide whether to bid and, if so, at what price. This case is intended for use an introductory marketing management course that involves an in-depth analysis of pricing. It can also be used in courses on pricing, business-to-business (B2B) sales, or competitive strategy. The case introduces students to specialized pricing mechanisms, oligopolistic markets, the challenges of avoiding a price war, the concept of price leadership, and the possible effects of a firm taking this role, including what it needs to do to succeed. There is a direct analogy to the airline industry that can be discussed during the last part of the class.

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Fresh to Table Case Solution

Case Solution & Analysis for Fresh to Table by Gautam Mukunda, Brooks C. Holtom.

Complete Case details are given below :

Case Name : Fresh to Table

Authors : Gautam Mukunda, Brooks C. Holtom

Source : HBS Brief Cases

Case ID : 9-917-541

Discipline : General Management

Case Length : 10 pages

Plagiarism : NO (100% Original work)

Description for case is given below :

After the contentious firing of an office manager, the leadership at Fresh to Table, a software-as-a-service provider for luxury hotels and restaurants, make an unpleasant discovery. While reviewing the office manager’s internal electronic communications, company leaders discover that several key employees, including two that were recently promoted, had been spending substantial time on internal social media channels disparaging other employees, citing days when they skipped work, and referring to other instances of unprofessional behavior. This 5-page case explores issues related to electronic communications, termination and disciplinary procedures, and leadership, culture and values. It can be used in General Management, Organizational Behavior, Human Resource Management, Management Communication, Leadership, and Employee Relations courses. The case also allows students to consider how technology affects organizational interactions and culture.

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Kreative Works: Extending the Boundaries Case Solution

Case Solution & Analysis for Kreative Works: Extending the Boundaries by Tuhin Sengupta, Priyavrat Sanyal, Vishal Kakkar.

Complete Case details are given below :

Case Name : Kreative Works: Extending the Boundaries

Authors : Tuhin Sengupta, Priyavrat Sanyal, Vishal Kakkar

Source : Ivey Publishing

Case ID : 9B16M210 / W16830

Discipline : General Management

Case Length : 10 pages

Plagiarism : NO (100% Original work)

Description for case is given below :

In April 2016, the owner of Kreative Works, a small-scale furniture manufacturer in Lucknow, Uttar Pradesh, India, decided to expand his company’s product line in response to increased market competition and a shift in consumers’ buying patterns and preferences. The intent was to extend the company’s market reach from its traditional target of educational institutes and offices to a consumer market by marketing a premium lounge chair and a family of dining chairs. The owner also wanted to expand the market geographically. Kreative Works did not have the capacity to open multiple retail outlets. Given these circumstances, should the company market its new product line in a single retail outlet or through an exclusive dealer or distributor (a centralized channel structure), or by distributing its products through multiple distributors or retailers (a decentralized channel structure)?

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