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Case Solution for Best Buy Inc. – Dual Branding in China

Complete Case details are given below :

Case Name : Best Buy Inc. – Dual Branding in China

Authors : Niraj Dawar, Ramasastry Chandrasekhar

Source : Ivey Publishing

Case ID : 909A16

Discipline : Marketing

Case Length : 17 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

A month after Best Buy Inc. (Best Buy), the largest retailer of consumer electronics in the United States, acquired Five Star, the third largest retailer of appliances and consumer electronics in China in May 2006, the management of Best Buy is weighing in on a branding option. Should Five Star lose its identity and be marketed as Best Buy? Or should Best Buy retain the Five Star brand and let the two brands compete with each other in the Chinese market? The option has a sense of déjà vu because, when it first stepped out of its home turf in January of 2002 by acquiring Future Shop, the largest consumer electronics retailer in Canada, Best Buy was facing a similar dilemma. The company had decided, at the time, in favor of dual brand strategy. It had worked. There was no evidence of cannibalization, the single largest risk in dual branding. Best Buy and Future Shop had both grown together as independent brands in Canada. But, does dual brand strategy work in the vastly different retail environment of China?

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Case Solution for Struggling to Make the Best Buy

Complete Case details are given below :

Case Name : Struggling to Make the Best Buy

Authors : June Cotte, Seung Hwan (Mark) Lee

Source : Ivey Publishing

Case ID : 910A10

Discipline : Marketing

Case Length : 03 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

As her boyfriend’s birthday was fast approaching, Ashley struggled to make a decision on what mp3 player to buy him (Kade) as a gift. After failing to acquire her first desired choice, Ashley narrowed her selection down to two different mp3 models. Option A was to buy the Creative Zen Stone Plus, which was recommended by her boyfriend’s best friend; a friend who knew Kade’s personality and character very well. Ashley believed Kade’s friend would be a good source to ask for recommendations, as he would have a better knowledge over Kade’s interests and preferences. Option B was to buy the Rio Carbon 5, which was recommended by the salesman, who claimed to be an expert in mp3 players. She felt somewhat relieved hearing from an expert, as she did not know much about mp3 players. Given these two options, Ashley struggled to make a decision. Should she go with the suggestion offered by the friend? Or should she go with the suggestion offered by the expert? Should she go with her “interpersonal advisor” or the “expert advisor”? Ashley had to make the decision today, and she was running out of time.

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Case Solution for Best Financial Services Inc.

Complete Case details are given below :

Case Name : Best Financial Services Inc.

Authors : Elizabeth M.A. Grasby, Ian Dunn

Source : Ivey Publishing

Case ID : 909B10

Discipline : Finance

Case Length : 15 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

The founder and sole shareholder of a financial planning company must decide whether to hire a new adviser or purchase a block of business from another financial planner. Students are asked to perform an industry analysis, a corporate size-up and consumer analysis. Students are also required to complete a statement of cash flows, a financial ratio analysis and a differential analysis. Students must design a marketing plan and prepare projected financial statements.

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Case Solution for Best Buy: Merging Lean Sigma with Innovation

Complete Case details are given below :

Case Name : Best Buy: Merging Lean Sigma with Innovation

Authors : Jay Rao

Source: Babson College

Case ID: BAB697

Discipline : Organizational Behavior

Case Length : 08 pages

Solution sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

This case is intended to highlight entrepreneurial thought and action – a specific style of entrepreneurial leadership – inside the context of a large enterprise. Based on both primary and secondary research, the case protagonist is Mike Fisher, Sr., Director of Lean and Six Sigma at Best Buy. The protagonist as well as his direct reports were interviewed for the case, and articles were accessed to support the general environment around which the case was developed. The setting is the HQ of Best Buy, a large U.S. based electronics and appliance retailer. The case spans the years 2005 to 2011.

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