Complete Case details are given below :
Case Name : Carvel Ice Cream: Developing the Beijing Market
Authors : Mark Vandenbosch, Tom Gleave
Source : Ivey Publishing
Case ID : 99A017
Discipline : Marketing
Case Length : 15 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The manager of business development for Carvel Asia Ltd. is trying to determine how best to increase ice cream cake sales. In doing so, he needs to develop a complete marketing program that includes decisions about product offerings, pricing, placement (distribution), and promotion–“the four Ps.”
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