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Case Solution for Liferay: A Portal and Content Management Platform

Complete Case details are given below :

Case Name :      Liferay: A Portal and Content Management Platform
Authors :           Swanand Deodhar, Kul Bhushan C. Saxena, Rajen Gupta
Source :             Ivey Publishing
Case ID :            W14226
Discipline :        Information Technology
Case Length :    11 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Liferay, an enterprise portal and content management system, uses an open-source development model. Its flagship portal (also named Liferay) is distributed under a Massachusetts Institute of Technology (MIT) licence. This licence allows users to access, modify and distribute Liferay’s source code, and to re-license their derivative work. Open-source licencing has significant implications for Liferay’s adoption process. Organizations simply download the Liferay portal for free, try it out for different business requirements and engage the vendor for dedicated service-level agreements for more advanced usage support. Several developers and users outside Liferay participate in the software development process and make significant contributions. However, unrestricted access and liberal distribution norms allow other software organizations to make free use of Liferay’s efforts. These organizations slightly modify Liferay’s source code (particularly Liferay’s core system) and repackage the software. By 2010, this scenario has become particularly difficult. Liferay’s recent adoption of a platform strategy is based on preserving the uniformity and stability of the core system. Due to unconstrained modifications to the source code, the core system could soon become fractured and non-standardized. The CEO has to select a suitable licencing framework that will align with the newly adopted platform strategy but at the same time retain Liferay’s adherence to open source. Alternately, Liferay could abandon open source altogether.
 
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Case Solution for Social Media Content Strategy at Ayojak

Complete Case details are given below :
Case Name :      Social Media Content Strategy at Ayojak
Authors :           Anandan Pillai, Arvind Sahay
Source :             Ivey Publishing
Case ID :            W12831
Discipline :        Marketing
Case Length :    13 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
To introduce to the role and challenges of an intermediary in the social media context. To understand the crucial aspects of content strategy. To promote an understanding of the relevant metrics used to evaluate social media strategy. To show how content strategy can help a firm to build its brand identity. To illustrate the challenges of building a business using only the online medium, without any offline marketing support.
 
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Case Solution for Accounting for Content at Demand Media

Complete Case details are given below :
Case Name :      Accounting for Content at Demand Media
Authors :           Chris Sturby, Jessica Kelly
Source :             Ivey Publishing
Case ID :            W12658
Discipline :        Accounting
Case Length :    19 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
An analyst is assessing Demand Media’s accounting policies in the face of media scrutiny around its capitalization of media costs as well as some of its non-GAAP disclosures. She has to decide whether it is appropriate to capitalize these costs. In order to do so, she must evaluate whether the costs meet the definition of an asset. After analyzing the company, its business model and its strategy, she can compare its content costs to various other companies that create “content” (intellectual property); competing accounting policies are also examined. The analyst can then determine the appropriate accounting treatment and whether any adjustments are warranted. With respect to non-GAAP earnings, she can decide whether the metrics proposed by the company are appropriate in order to measure performance.
 
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