Diary

Case Solution for Dear Diary: My Heart is Racing to Buy a Car

Complete Case details are given below :
Case Name :      Dear Diary: My Heart is Racing to Buy a Car
Authors :           Seung Hwan (Mark) Lee, Matthew Thomson
Source :             Ivey Publishing
Case ID :            W12026
Discipline :        Marketing
Case Length :    02 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Jaime has been searching for several weeks to buy his first car. After narrowing his choices down to two, he couldn’t decide which car to purchase. Option A is to buy the Honda CRV, which met many of Jaime’s functional criteria (e.g., all-wheel drive, large trunk space, plenty of seats, etc.). Option A is quite appealing to Jaime because he could use the car for his work, go on road-trips with his siblings and weather the Wyoming climate. Option B is to buy the Ford Mustang, a car that he has been in love with ever since he was a teenager. Even though the Mustang did not necessarily meet any of his functional criteria, Jaime loved the idea of driving his dream car. Given these two options, Jaime is struggling to make a decision. Should he go with the car that meets his functional needs or should he go with the car that meets his affective needs? That is, should he go with his mind or his heart? Jaime wants to buy his car tomorrow. Help him.
 
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Case Solution for Cloverleaf Diary, Inc. – Valuation of a Dairy Farm

Complete Case details are given below :
Case Name :      Cloverleaf Diary, Inc. – Valuation of a Dairy Farm
Authors :           Janelle Mann, Mossman Charles
Source :             North American Case Research Association (NACRA)
Case ID :            NA0230
Discipline :        Entrepreneurship
Case Length :    20 pages
Solution sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
John O’Callahan returned from the University of Guelph as a new graduate, engaged to be married. He excitedly told his parents that he and his fiancée would like to take over the family dairy farm after their wedding in the summer. His parents, Michael and Audrey, were happy to hear the news as they had always planned that their family farm would transition to the next generation. At the same time they were somewhat anxious since they did not expect the decision to come so soon, and had not made formal succession plans or discussed this issue with their children. Michael and Audrey wanted to ensure that the selling price and other arrangements would enable them to retire comfortably and that any purchase would consider all three of their children. John was given the task of coming up with a proposal that contained a reasonable valuation of Cloverleaf Dairy as a starting point for a family discussion. Although his parents and sisters seemed positively disposed toward the purchase, in order to proceed, the valuation had to satisfy all parties over the short and long term.

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