E-Commerce

Case Solution for The Vanca: Dilemmas of an E-commerce Entrepreneurial Startup

Complete Case details are given below :

Case Name :      The Vanca: Dilemmas of an E-commerce Entrepreneurial Startup
Authors :           Jones Mathew, Pinaki Dasgupta
Source :             Ivey Publishing
Case ID :           W15153
Discipline :        General Management
Case Length :    19 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The Vanca, an online apparel brand and supplier to online retailers (“e-tailers”) has achieved a fair degree of success by focusing on quality, innovative designs, “fast fashion” and a strong network with its customers. Management is looking to grow the business further; however, there are challenges such as uneven sales across some of its product ranges, maintaining its competitive edge and the threat from private labels being introduced by the industry’s three largest e-tailers. The Vanca’s chief executive officer, a successful entrepreneur, has called a meeting to consider these challenges and to prepare the company’s next growth model.
 
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Case Solution for Cconma.com in South Korea: An Innovative E-Commerce Platform
Complete Case details are given below :
Case Name :      Cconma.com in South Korea: An Innovative E-Commerce Platform
Authors :           Jin-Su Kang, Stephen Downing
Source :             Ivey Publishing
Case ID :            W15029
Discipline :        General Management
Case Length :    10 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
In August 2012, the chief executive officer of Cconma.con, an online shopping mall based in Chung-Ju, South Korea, is considering his company’s future. The company has grown substantially since it was founded in 2005 and is now preparing to further expand into Hong Kong, China or to a second location in the United States. The company’s vision, rooted in an ethic of corporate social responsibility, is to build a happy and healthy community, including employees, customers and sellers. By focusing on its customers’ basic necessities, products for a healthy life and the needs of its producers to minimize sales costs, the company has found its niche where no other online retailer has dared to venture. Its success demonstrates that it is possible to be good and profitable at the same time. Expanding to a new location will bring myriad challenges, some of which can be anticipated while others will need to be resolved on the fly. The management team needs to focus on defining the specifics of their go-to-market plan. When should they enter? With which local players should they collaborate? Will an increased marketing effort or local outreach be necessary?
 
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Case Solution for Blinds To Go: Evaluating the Blindstogo.com Retail E-Commerce Venture
Complete Case details are given below :
Case Name :      Blinds To Go: Evaluating the Blindstogo.com Retail E-Commerce Venture
Authors :           Michael R. Pearce, Ken Mark
Source :             Ivey Publishing
Case ID :            901M05
Discipline :        Strategy
Case Length :    14 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
When Blindstogo.com, the online project of Blinds To Go (BTG), was first proposed in mid-1999 its board of directors was lukewarm to the idea. However, after six months of operation and seeing other retailers go online and the tremendous valuation being given to dot-coms, the board was encouraging BTG to devote more resources to the project. Plans were already in place to further expand their retail store network. Senior management at BTG had received sales, spending and survey results from their retail e-commerce venture. Data obtained from the web site indicated that the people who visited the site were the same people who visited the stores. The vice-chairman of BTG wanted to evaluate the results of this online venture by examining the fit of the e-commerce project within the overall business strategy, to determine where resources should be focused.
 
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Case Solution for A Couple of Squares: E-Commerce Opportunities for Growth (B)
Complete Case details are given below :
Case Name :      A Couple of Squares: E-Commerce Opportunities for Growth (B)
Authors :           Dante Pirouz, Raymond Pirouz, Dina Ribbink, Emily Chen-Bendle
Source :             Ivey Publishing
Case ID :            W13066
Discipline :        Marketing
Case Length :    04 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
A small upscale bakery produces artisan-quality, hand-decorated cookies, generating $1 million in annual revenue. In the (A) case 9B13A004, the two co-owners investigate the role of pricing in driving growth for their business and allowing them to achieve several fundamental financial goals. In the (B) case, the partners explore the possibility of a website to drive direct-to-consumer sales on an e-commerce platform. The multimedia elements of the case 7B13A004 will add to the richness of the conversation.
 
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