Complete Case details are given below :
Case Name : Elixir Technology–Entry into the Middle East
Authors : Kenneth G. Hardy, Elizabeth O’Neil
Source : Ivey Publishing
Case ID : 904A12
Discipline : Strategy
Case Length : 31 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Elixir Technology is a small software development company based in Singapore that develops data analysis and report generation software and provides technical training and consulting services. By May 2003, it had successfully sold this software to corporate clients in Singapore, China, and Japan, following a very adaptive marketing strategy in each market. Now the managing director is contemplating entering the Middle East, but must choose an entry strategy quickly to capitalize on the current window of opportunity. Available entry choices include direct entry and several partnership options.
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