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Case Solution for Dharmala Manulife: A Marketing Strategy

Complete Case details are given below :
Case Name :      Dharmala Manulife: A Marketing Strategy
Authors :           John S. Hulland, Donna Everatt
Source :             Ivey Publishing
Case ID :            999A22
Discipline :        Marketing
Case Length :    17 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
N/A
 
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Case Solution for Grey China

Complete Case details are given below :
Case Name :      Grey China
Authors :           John S. Hulland, Donna Everatt
Source :             Ivey Publishing
Case ID :            99A014
Discipline :        Marketing
Case Length :    18 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Grey China is a subsidiary of Grey Advertising, based in New York. Established in 1917, Grey Advertising offered a variety of marketing and corporate services through its 377 branches in 88 countries, which employed 10,000 people. This case provides an overview of how an advertising agency functions, as well as illustrates timely advertising industry issues, such as specialization and globalization. The CEO of Grey China must decide whether to launch an interactive services department to capitalize on the potential for a first-mover advantage. Many marketing managers in Hong Kong and China were unaware of how interactive marketing could be integrated into their marketing communications programs. Grey China had the daunting task of building primary market demand for interactive marketing communications.
 
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