IMAX

Case Solution for IMAX Expansion in BRIC Economies

Complete Case details are given below :

Case Name :      IMAX Expansion in BRIC Economies
Authors :           Dwarkaprasad Chakravarty, Paul W. Beamish
Source :             Ivey Publishing
Case ID :            W15058
Discipline :        General Management
Case Length :    17 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
IMAX is a Canadian-based company synonymous with large-format, high-quality cinematic experiences. Following four decades of innovation, the bulk of its revenue now comes from providing technology to mainstream movie studios and multiplex exhibitors. IMAX has more than 900 cinema screens in 58 countries, with nearly half of them located in North America. Its chief executive officer believes that the route to becoming a billion-dollar company involves adding 1,200 screens in markets outside of North America. If about a third of new worldwide screens are designated for Brazil, Russia, China and India – the BRIC economies – how should IMAX allocate these new screens by country and by city?
 
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Case Solution for IMAX: Larger Than Life
Complete Case details are given below :
Case Name :      IMAX: Larger Than Life
Authors :           Anil Nair
Source :             Ivey Publishing
Case ID :            909M19
Discipline :        Marketing
Case Length :    18 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
IMAX was involved in several aspects of the large-format film business: production, distribution, theatre operations, system development and leasing. The case illustrates IMAX’s use of its unique capabilities to pursue a focused differentiation strategy. IMAX was initially focused on large format films that were educational yet entertaining, and the theatres were located in institutions such as museums, aquariums and national parks. However, IMAX found that its growth and profitability were constrained by its niche strategy. In response, IMAX sought to grow by expanding into multiplexes. Additionally, IMAX expanded its film portfolio by converting Hollywood movies, such as Harry Potter and Superman, into the large film format. This shift in strategy was supported by the development of two technological capabilities – DMR for conversion of standard 35 mm film into large format, and DMX to convert standard multiplexes to IMAX systems. The shift in strategy was partially successful, but carried the risk of IMAX losing its unique reputation.
 
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