Indian

Case Solution for Super Shampoo Products and the Indian Mass Market
Complete Case details are given below :
Case Name :      Super Shampoo Products and the Indian Mass Market
Authors :           S. Ramesh Kumar, Nitya Guruvayurappan
Source :             Ivey Publishing
Case ID :            910A26
Discipline :        Marketing
Case Length :    21 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The case analyzes the response of the non-users of shampoo in an emerging environment, namely India. The non-users belong to the lower end of the socio-economic spectrum and they respond with their perceptions about the category of shampoo and well-known brands. The entrepreneur’s challenge is to obtain the insights, analyze the attitude of the non-users towards the category and brands, and prepare a strategy to position a new brand of shampoo (Super brand) in the Indian mass market.
 
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Case Solution for Parliamentary Election Impact on Indian Capital Markets
Complete Case details are given below :
Case Name :      Parliamentary Election Impact on Indian Capital Markets
Authors :           Vipul Kumar Singh, Faisal Ahmed
Source :             Ivey Publishing
Case ID :            W14299
Discipline :        Finance
Case Length :    08 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
On the eve of the announcement of the results of India’s 2009 elections, a senior research analyst with a leading brokerage and investment house in India was trying to predict the possible outcomes of the election and to gauge their impact on the stock markets. The analyst wanted to recommend some optimal options strategies to his clients, as the outcome of events such as elections always led to high volatility and consequently high risks and returns. The formation of a majority government would likely give a significant boost to the markets, while the formation of a coalition government would likely have the opposite effect. The analyst was struggling to determine the kind of strategy (aggressive or defensive) he should suggest. He was working to help his clients make exponential profits in a short span of time without the fear of losing significant money.
 
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Case Solution for Essar Energy: Indian GAAP, U.S. GAAP or IFRS? (A)
Complete Case details are given below :
Case Name :      Essar Energy: Indian GAAP, U.S. GAAP or IFRS? (A)
Authors :           David J. Sharp, Sudershan Kuntluru, Paritosh Basu, Sanjay Chauhan
Source :             Ivey Publishing
Case ID :            W13226
Discipline :        Accounting
Case Length :    15 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Essar Group (Essar), a large diversified conglomerate based in India, needs to raise significant capital through an initial public offering (IPO) and has to decide whether to do so through the Indian Stock Exchange, the London Stock Exchange or the New York Stock Exchange. The company will have to continue to report in Indian GAAP and, if it decides to list its IPO in the United States or Europe, it also will have to adopt either U.S. GAAP or IFRS. The chief financial officer of Essar has to recommend to management where to raise the needed capital and what accounting standard to adopt.
 
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