Janssen

Case Solution for Nipissing Bank
Complete Case details are given below :
Case Name :      Nipissing Bank
Authors :           John S. Haywood-Farmer, Eric Janssen
Source :             Ivey Publishing
Case ID :            910D19
Discipline :        Operations Management
Case Length :    07 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The case was written for an introductory business course, particularly the section on operations. It deals with managing capacity and demand. In early 2008, McKenzie Scott, manager of administrative services at Nipissing Bank (Nipissing) in Ottawa, Ontario, was trying to decide how to carry out a management initiative to add additional marketing materials to client mail-out packages. In particular, Scott was considering upgrading the bank’s current envelope stuffing equipment, replacing it or outsourcing the activity entirely.
 
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Case Solution for Kiai Marketing Group
Complete Case details are given below :
Case Name :      Kiai Marketing Group
Authors :           Elizabeth M.A. Grasby, Eric Janssen
Source :             Ivey Publishing
Case ID :            910A25
Discipline :        Marketing
Case Length :    12 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Kiai Marketing Group is a start-up advertising company providing innovative marketing solutions to businesses in London, Ontario. The company’s first undertaking is aimed at reaching the post-secondary student demographic by attaching a business’s advertising to laptop computers by means of a laptop “skin.” The proprietor needs an overall strategic marketing plan to secure his first client. The proprietor must decide what clients to target, how to reach the student market, what to charge clients and what to pay the team of students displaying the laptop skins.
 
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