Jarosinski

Case Solution for Burberry

Complete Case details are given below :

Case Name :      Burberry
Authors :           June Cotte, Marta Jarosinski
Source :             Ivey Publishing
Case ID :            W14120
Discipline :        International Business
Case Length :    16 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
In 2006, Burberry appointed a new chief executive officer (CEO) with many years of experience in senior positions in the fashion and luxury industries. Though Burberry had enjoyed continued year over year growth, the sales growth was not on par with the growth seen within the personal luxury industry. Big changes within Burberry were expected to come as the new CEO took the reins in July 2006. What were the transformations and changes that Burberry would need to make in order to successfully adapt to the dynamic and innovative global business environment of the luxury industry?
 
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Case Solution for Kering: Luxury in the Digital World?

Complete Case details are given below :
Case Name :      Kering: Luxury in the Digital World?
Authors :           Marta Jarosinski, June Cotte
Source :             Ivey Publishing
Case ID :            W14347
Discipline :        Marketing
Case Length :    21 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Since 2005, the chief executive officer of Kering, a conglomerate headquartered in Paris, has successfully streamlined the company’s business strategy to concentrate on luxury goods and sporting and lifestyle brands -including Gucci, Yves St-Laurent, Stella McCartney, Alexander McQueen and Balenciaga, among others – through selling off non-related businesses. By 2012, the company was more focused than ever before but was sluggish in one key aspect – its online presence. Like most competitors within the luxury industry, it was struggling with how it should capitalize on the benefits of a web presence, trying not to stray away from the luxury strategy of its brands. Kering recognized the importance of growing online, but needed to come up with an ideal approach to successfully grow the digital presence of its luxury brands.
 
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