Case Name :      WaveRider Communications, Inc.: The Wireless Last Mile

Authors :           Scott Schneberger, Ken Mark

Source :             Ivey Publishing

Case ID :            901E08

Discipline :        Strategy

Case Length :    14 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

WaveRider Communications, Inc., a Toronto-based company, had a mission to become the leader in global wireless technology by developing, selling, and supporting products that enabled wireless Internet service providers. It recently launched its “Last Mile Solution,” offering Internet service providers the opportunity to provide wireless Internet access at broadband speeds in the unlicensed 2.4 gigahertz spectrum. The wireless Internet access industry was relatively untapped, and WaveRider’s vice president of marketing wondered whether the company, as it started its growth phase, should seek an alliance with a competing technology company. To determine the feasibility of this idea, he needed to classify the competition, review the customer barriers, and evaluate which technology was the best fit.