McDonald

Case Solution for Lauren McDonald at Ernst & Young

Complete Case details are given below :

Case Name :      Lauren McDonald at Ernst & Young
Authors :           John S. Haywood-Farmer, Jenna Weaver, Anne Cybulski
Source :             Ivey Publishing
Case ID :            907D20
Discipline :        Human Resource Management
Case Length :    12 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Lauren McDonald, a recently promoted manager at the public accounting firm Ernst & Young in London, Ontario, has an appointment with one of her senior staff accountants. McDonald had met with the staff accountant two months earlier as part of the staff accountant’s mid-year performance review. The meeting had also included an informal discussion as to whether the staff accountant was on track for a promotion to manager, which would be decided later in the year. The staff accountant had asked McDonald for another meeting to discuss the responsibilities of becoming a manager in more detail. McDonald had faced many challenges in her three months as a manager and had not had time to reflect on her own performance. However, she wanted to share her experiences with the staff accountant to better prepare her for the challenges she might face in the coming year.
 
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Case Solution for McDonald’s Twitter Campaign: Hype Versus Reality

Complete Case details are given below :
Case Name :      McDonald’s Twitter Campaign: Hype Versus Reality
Authors :           Jana Seijts, Paul Bigus
Source :             Ivey Publishing
Case ID :            W13493
Discipline :        General Management
Case Length :    08 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
In early January 2012, the director of social media for the McDonald’s Corporation (McDonald’s) was challenged with a tall order. The corporation had just launched a large public relations campaign using the Twitter hashtag “#MeetTheFarmers” to promote connections with family farms and local suppliers. Maximizing a Twitter Promoted Trends expenditure, the director had switched the hashtag from “#MeetTheFarmers” to “#McDStories” halfway through the first day of the campaign. However, numerous detractors used the hashtag to express negative comments towards the corporation. A few days later, the media started to run negative coverage with mocking headlines and articles providing screenshots of the negative tweets but no statistics that explained or put proper context to the situation. The director needed to devise a better strategy for McDonald’s social media campaigns in order to prevent potential media fallouts.
 
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Case Solution for Joseph Vigneault and the Capital Pool Company Program

Complete Case details are given below :
Case Name :      Joseph Vigneault and the Capital Pool Company Program
Authors :           Colette Southam, Jeff McDonald
Source :             Ivey Publishing
Case ID :            W10015
Discipline :        Finance
Case Length :    08 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Joseph Vigneault and his entrepreneurial partners wanted to raise $500,000 through the purchase of a currently existing company in the $4 million to $5 million price range in order to pursue a new venture. A boutique investment bank introduced them to the features of the Capital Pool Company (CPC) program. Vigneault must decide if a CPC is an option he and his partners should consider. He must consider the effect on their ownership stake in the company and calculate the return on their investment. The case is focused on the quantitative and qualitative decision factors that go into deciding how to finance a new business venture and exposes students to the unique CPC program offered by the TSX Venture Exchange.
 
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