Twitter

Case Solution for Entrepreneurs at Twitter: Building a Brand, a Social Tool or a Tech Powerhouse?

Complete Case details are given below :
Case Name :      Entrepreneurs at Twitter: Building a Brand, a Social Tool or a Tech Powerhouse?
Authors :           Simon Parker, Ken Mark
Source :             Ivey Publishing
Case ID :            910M28
Discipline :        Entrepreneurship
Case Length :    11 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Twitter has become an incredibly popular micro-blogging service since its launch in 2006. Its founders have ambitious plans for the service, and are backed by $155 million of venture capital funding, which valued the company at $1 billion in 2009. Twitter seems to attract a diverse audience of users from political organizers looking to disseminate information to their followers; businesses looking to reach out, in real time, to potential customers; and for social networking purposes. The company charges consumers nothing for its service. By 2009, competitors have emerged – some of whom have deep pockets. Yet, it remains unclear – at least to observers – whether the company will ever make money from its service.
 
Click Here to place your order
 
OR
Place your order at casesolutionshub (AT)gmail(dot)com if you want to solve above case.
 
Cordially,
Case Solutions Hub

Case Solution for Privacy Issues and Monetizing Twitter

Complete Case details are given below :
Case Name :      Privacy Issues and Monetizing Twitter
Authors :           Deborah Compeau, Nicole R.D. Haggerty, Shady Fraiha
Source :             Ivey Publishing
Case ID :            W11037
Discipline :        Entrepreneurship
Case Length :    17 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
It was early 2010, and the Twitter Trio, the founders of Twitter, were faced with a changing market situation and a pressure to make money. Twitter was a free service that had been operating without a viable business plan since 2006. In early 2010, Twitter was still not making enough money and it was time Twitter showed real return on investment. The trio had to decide on a business model that was competitive. There was a data mining project that could bring all the funds Twitter needed to stay in business, make profit and compete with others. However, the founders were concerned that this project might be perceived to intrude on users’ privacy, even in a company that was founded on the basis of sharing information publicly.
 
Click Here to place your order
 
OR
Place your order at casesolutionshub (AT)gmail(dot)com if you want to solve above case.
 
Cordially,
Case Solutions Hub

Case Solution for Qantas Airlines: Twitter Nosedive

Complete Case details are given below :
Case Name :      Qantas Airlines: Twitter Nosedive
Authors :           Jana Seijts, Paul Bigus
Source :             Ivey Publishing
Case ID :            W12338
Discipline :        General Management
Case Length :    06 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The executive of Government and Corporate Affairs at Qantas airlines faced a communication situation that was spiralling out of control. Qantas had launched a contest through the social media service Twitter, asking participants to use Twitter to describe their “dream luxury inflight experience.” However, the competition dissolved as thousands of people used the opportunity to express negative comments about Qantas. By the second day, nearly 15,000 people worldwide had used social media to vent their frustrations with the airline. The executive needs to devise a plan of action, before additional damage is incurred by one of Australia’s strongest brands.
 
Click Here to place your order
 
OR
Place your order at casesolutionshub (AT)gmail(dot)com if you want to solve above case.
 
Cordially,
Case Solutions Hub

Case Solution for McDonald’s Twitter Campaign: Hype Versus Reality

Complete Case details are given below :
Case Name :      McDonald’s Twitter Campaign: Hype Versus Reality
Authors :           Jana Seijts, Paul Bigus
Source :             Ivey Publishing
Case ID :            W13493
Discipline :        General Management
Case Length :    08 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
In early January 2012, the director of social media for the McDonald’s Corporation (McDonald’s) was challenged with a tall order. The corporation had just launched a large public relations campaign using the Twitter hashtag “#MeetTheFarmers” to promote connections with family farms and local suppliers. Maximizing a Twitter Promoted Trends expenditure, the director had switched the hashtag from “#MeetTheFarmers” to “#McDStories” halfway through the first day of the campaign. However, numerous detractors used the hashtag to express negative comments towards the corporation. A few days later, the media started to run negative coverage with mocking headlines and articles providing screenshots of the negative tweets but no statistics that explained or put proper context to the situation. The director needed to devise a better strategy for McDonald’s social media campaigns in order to prevent potential media fallouts.
 
Click Here to place your order
 
OR
Place your order at casesolutionshub (AT)gmail(dot)com if you want to solve above case.
 
Cordially,
Case Solutions Hub