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Case Solution for Mobile Language Learning: Praxis Makes Perfect in China

Complete Case details are given below :

Case Name :      Mobile Language Learning: Praxis Makes Perfect in China
Authors :           Alon Ilan, Allen H. Kupetz
Source :             Ivey Publishing
Case ID :            910M21
Discipline :        Information Technology
Case Length :    08 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Praxis Language is a small company in China started by three non-Chinese entrepreneurs. Originally focused on teaching Chinese to native English speakers using podcasting and other online tools, Praxis has also developed content to teach English to native Chinese speakers, which the company perceives as a much bigger market. The case describes the challenges facing the co-founder of Praxis as he navigates emerging mobile technology (hardware and software), the complexities of doing business in China, and the consequences of explosive growth.
 
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Case Solution for Classic Knitwear and Guardian: A Perfect Fit? (Brief Case)
Complete Case details are given below :
Case Name :      Classic Knitwear and Guardian: A Perfect Fit? (Brief Case)
Authors :           John A. Quelch, Patricia Girardi
Source :             HBS Brief Cases
Case ID :            4217
Discipline :        Marketing
Case Length :    08 pages
Solution sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Classic Knitwear manufactures and distributes casual apparel, either unbranded or under a private-label brand name. Partly because Classic has no brand recognition with consumers, gross margins are low. To improve margins, the company considers partnering via a licensing agreement with Guardian, a manufacturer of insect repellent that has developed superior repellent technology for clothing. Unlike Classic Knitwear, Guardian is a well-known and well-respected brand in its target market of outdoor enthusiasts, and Classic Knitwear wants to take advantage of this by selling the new clothing line under the Guardian brand. The partnership presents many new opportunities for Classic Knitwear along with many risks. The CEO wants a quick decision in time for the company’s upcoming investor call. The case explores challenges in product development, brand management, and consumer marketing.
 
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