Case Name :      Funding Philanthropy: Creating a Service NGO for Mothers

Authors :           Veena Srinivasa, Joan Winn

Source :             North American Case Research Association (NACRA)

Case ID :            NA0123

Discipline :        Entrepreneurship

Case Length :    16 pages

Solution sample availability : YES

Plagiarism : NO (100% Original work)

This case is about an affluent and educated woman who decided to start her own organization to support young mothers. Shortly after the birth of her first child, Karin Marques stopped working full-time and soon felt the pangs of “maternal isolation” that mothers commonly report. Finding no satisfaction in the already-existing network of Mothers’ Centers, which were geared more towards childcare, Karin formulated a concept for a mothers’ center that would “provide support to women before, during, and after their maternity leave.” By adopting a theme of “equal opportunities for men and women” – a priority for European Union Member States and an area where the Czech nation planned to grow – Karin registered Klub K2 as a non-governmental (non-profit) organization (NGO), and hoped to access funding from foundations or the European Union. The thematic focus Karin has chosen – women’s reentry to the labor market after maternity leave – is a hot-button issue, particularly in new European Union Member States. Yet as Karin’s start-up costs rose, and some members of her team of instructors backed out, Karin wondered how all of the pieces would come together by the time she was ready to launch her organization.