Case Name :      Shimla Dairy Products Private Ltd., India: Poised for Growth?

Authors :           Michael Rouse, Navin John

Source :             Ivey Publishing

Case ID :            905M17

Discipline :        Marketing

Case Length :    17 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

The technical director of Shimla Dairy Products, a government-licensed food manufacturer, has spent time working in the cheese industry in Australia. He has returned to India with new skills and ideas to share with the company. Cheese is a fairly new product in India and he must decide how best to take advantage of the growth potential in the Indian cheese market. He must consider issues of marketing, branding, production processes, operations, and customer focus.