Complete Case details are given below :
Case Name : Whirlpool and the Built-in Appliance Industry in India
Authors : Sandeep Puri, Adeshwar Raja Balaji Prasad, Natarajan Anc, Parasaran Vs, Sashikanth Yenika, Vijay Kumar Venna
Source : Ivey Publishing
Case ID : W13393
Discipline : General Management
Case Length : 08 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
India’s real estate boom led to the built-in appliances industry’s biggest opportunity. In 2010 and 2011, a total of 533,954 residential units were launched in seven top cities: Mumbai, National Capital Region, Pune, Kolkata, Bengaluru, Chennai and Hyderabad. As the market evolved and demand increased, investments and improvements in infrastructure, software, education, work force, installation, after-sales service, logistics were guaranteed to occur. This was expected to initiate a cycle of profitable growth. Whirlpool was already an established player in the home appliances segment. Given the improving industry described above, should Whirlpool tap this emerging market? If so, what might be its strategic objectives and positioning strategies for dealing with the competition and appealing to its prospective customers?
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