Redefining

Case Solution for Napster and MP3: Redefining the Music Industry

Complete Case details are given below :
Case Name :      Napster and MP3: Redefining the Music Industry
Authors :           Mary M. Crossan, Margaret Ann Wilkinson, Mark Perry, Trevor Hunter, Tammy Smith
Source :             Ivey Publishing
Case ID :            901M02
Discipline :        General Management
Case Length :    22 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The music industry has changed dramatically as a result of technological and business innovations that have transformed how music is acquired, and how value is created and distributed. Napster, Inc. operated one of several Web sites that allowed Internet users free access to MP3 music files–which eventually led to lawsuits around issues of the protection of intellectual capital. These issues lead to the examination of the forces at play in the transformation of the music industry, the strategic alternatives for players in the industry and the legal context underpinning the strategic alternatives, with a particular focus on the protection of intellectual capital.
 
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Case Solution for Samsung: Redefining a Brand

Complete Case details are given below :
Case Name :      Samsung: Redefining a Brand
Authors :           Robin Ritchie, Fan Ye, Christian Kim
Source :             Ivey Publishing
Case ID :            904A16
Discipline :        Marketing
Case Length :    20 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
In less than a decade, Korea’s Samsung has transformed itself from a maker of low-end consumer electronics into a legitimate rival to Japanese industry giants such as Sony and Panasonic. Success has been due largely to efforts to reposition Samsung as a provider of stylish, leading-edge digital technology. But shadows of the old brand image remain, spurred on by the continued availability of several of the company’s traditional products. The president of Samsung Electronics Canada has been directed to solve this problem, prompting difficult choices regarding product, pricing, distribution, and promotion that threaten to hurt sales and short-run profits.
 
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