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Case Solution for Walmart’s African Expansion
Complete Case details are given below :
Case Name :      Walmart’s African Expansion
Authors :           Karen Robson, Stefanie Beninger, Sudheer Gupta
Source :             Ivey Publishing
Case ID :            W13491
Discipline :        General Management
Case Length :    10 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Walmart has decided to expand into Africa through the acquisition of the South African consumer goods retailer Massmart. In doing so, the world’s largest retailer faces significant backlash from South Africa’s largest union. The company must also contend with price-sensitive consumers and a lack of supplier relationships on the African continent. Will Walmart appeal to South African consumers and achieve the volume of sales needed to make its first African presence a success.
 
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Case Solution for Abercrombie & Fitchthehomeless
Complete Case details are given below :
Case Name :      Abercrombie & Fitchthehomeless
Authors :           Karen Robson, Colin Campbell, Justin Cohen
Source :             Ivey Publishing
Case ID :            W13420
Discipline :        Marketing
Case Length :    07 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
In early May 2013, Abercrombie & Fitch, a high-end clothing retailer in the United States, faced a loss of consumer confidence in its brand after quotes made by its CEO in an interview seven years earlier resurfaced. His remarks fostered the perception that the company was prejudiced against overweight people. In response, angry consumers released a YouTube video entitled #FitchTheHomeless urging people to donate their Abercrombie & Fitch clothing to homeless individuals. This video went viral and inspired negative feedback towards the company from both social media networks and mainstream media outlets. Abercrombie & Fitch’s first response came 12 days later with a second apology issued the following week. Nonetheless, the controversy continued, and by June, Forbes announced that the company’s BrandIndex Impression was at an all year low. How can Abercrombie & Fitch reverse the negative feedback and regain its consumers’ loyalty? You might also like: Abercrombie and Fitch, Mountain Dew: The Most Racist Soft-drink Commercial in History?, Domino’s Pizza
 
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Case Solution for United Airlines and Captain Denny Flanagan
Complete Case details are given below :
Case Name :      United Airlines and Captain Denny Flanagan
Authors :           Colin Campbell, Niall Piercy, Michael Parent, Karen Robson
Source :             Ivey Publishing
Case ID :            W14253
Discipline :        Marketing
Case Length :    08 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
This case follows a day in the life of Captain Denny Flanagan. A United Airlines pilot for nearly a quarter of a century and a former naval aviator, Flanagan has created and championed a campaign to radically change the nature of air travel – putting good customer service at the heart of everything the airline does and reaching back, in some way, to the golden age of air travel. Examples of his service include ordering food for passengers of delayed flights and phoning the parents of unaccompanied minors to reassure them of their children’s safety.The success he has achieved is significant for a company that has historically received very poor customer service ratings. It raises questions about whether such exceptional service is good or bad for the organization. How can Flanagan’s approach be replicated? Is it possible or even desirable to replicate it?
 
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Case Solution for Lululemon Athletica’s Product, Employee and Public Relations Issues
Complete Case details are given below :
Case Name :      Lululemon Athletica’s Product, Employee and Public Relations Issues
Authors :           Stefanie Beninger, Simon Pek, Karen Robson, Adam J Mills
Source :             Ivey Publishing
Case ID :            W14425
Discipline :        Marketing
Case Length :    09 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Lululemon, a successful yoga and athletic apparel company, faced a number of controversies notably those surrounding comments made by the founder and regarding employee and public relations. Many of these controversies seem out of line with Lululemon’s Manifesto, a one-page collection of sayings that guide the company’s actions. These issues culminate with issues regarding one of their most popular products, resulting in a product recall in 2013. As Lululemon enters 2014, facing drops in their share price and a revenue growth below expectations, Lululemon’s new CEO has to make some decisions about the best way forward for the company.
 
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