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Case Solution for CERNET: Managing Internet Growth in China

Complete Case details are given below :

Case Name :      CERNET: Managing Internet Growth in China
Authors :           Michael Parent, Harvey Enns
Source :             Ivey Publishing
Case ID :            98E001
Discipline :        Information Technology
Case Length :    15 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
CERNET, the China Education and Research Network, is a not-for-profit, central government body formed to oversee the development and implementation of a university-based nationwide Internet backbone. By 1997, fulfilling this mandate was well underway. CERNET was connected to 280 of China’s 3,035 universities and colleges. Much work nonetheless remained. The case deals with managing the growth of the network from the perspective of the director of the Technical Board and Network Centre. Issues he had to contend with include hardware and bandwidth upgrades and installations, access, security, connectivity, costs, and tariffs. With over half the country’s population not yet having made their first telephone call, these tasks proved daunting.
 
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Case Solution for Cisco Systems, Inc.: Managing Corporate Growth Using an Intranet

Complete Case details are given below :

Case Name :      Cisco Systems, Inc.: Managing Corporate Growth Using an Intranet
Authors :           Michael Parent, Debra Rankin
Source :             Ivey Publishing
Case ID :            97E018
Discipline :        Information Technology
Case Length :    13 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Cisco is the world’s largest manufacturer and distributor of routers and switches. In order to achieve this position, it has adopted an aggressive growth strategy, acquiring companies, their employees, and new employees at a rate of 250 to 300 employees per month. The Cisco Employee Connection (CEC), a corporate intranet, is the primary means by which new employees are absorbed and acculturated. The CEC is also the principal means of interaction for the multi-functional work team approach Cisco employs. This case critically assesses this approach to scaling an organization and the extent to which it can be maintained and transferred.
 
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Case Solution for Sydney Water Customer Information and Billing Systems (B)

Complete Case details are given below :

Case Name :      Sydney Water Customer Information and Billing Systems (B)
Authors :           Michael Parent
Source :             Ivey Publishing
Case ID :            908E13
Discipline :        Information Technology
Case Length :    03 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Sydney Water’s new customer information and billing system (CIBS), its largest information technology project ever, was over-budget and very late, with no end in sight. In the (A) case, the board of directors must decide what action to take with regards to management’s actions, and regarding the project contractor, PricewaterhouseCoopers. The (B) case outlines what happened afterwards. The cases span a 10-year period – from inception to litigation. The case is useful as a tool to explore governance issues at the board and senior management levels as they pertain to enterprise risk management and IT risk.
 
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Case Solution for Sydney Water Customer Information and Billing System (A)

Complete Case details are given below :

Case Name :      Sydney Water Customer Information and Billing System (A)
Authors :           Michael Parent
Source :             Ivey Publishing
Case ID :            908E12
Discipline :        Information Technology
Case Length :    04 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Sydney Water’s new customer information and billing system (CIBS), its largest information technology project ever, was over-budget and very late, with no end in sight. In the (A) case, the board of directors must decide what action to take with regards to management’s actions, and regarding the project contractor, PricewaterhouseCoopers. The (B) case outlines what happened afterwards. The cases span a 10-year period – from inception to litigation. The case is useful as a tool to explore governance issues at the board and senior management levels as they pertain to enterprise risk management and IT risk.
 
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Case Solution for Jay Nielson & AKKA International: Outsourcing in India

Complete Case details are given below :
Case Name :      Jay Nielson & AKKA International: Outsourcing in India
Authors :           Michael Parent, Tom Sperry
Source :             Ivey Publishing
Case ID :            904E27
Discipline :        General Management
Case Length :    13 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Jay Nielson has done charity work in India with AKKA International for a number of years. After a recent trip, the president of AKKA proposed that Nielson enter into a joint venture with AKKA to provide information technology outsourcing services to American companies. AKKA was willing to provide $100,000 in seed money to fund the venture. Nielson must decide whether he wants to undertake this challenge and what it would take to make it work. This also poses an ethical dilemma for him: Should he risk losing the much-needed funds in the hope of bettering a number of lives or request the seed money be used to provide direct services to the most needy?
 
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Case Solution for The Power of Persuasion: An Exercise in Creating Persuasive Advertising

Complete Case details are given below :
Case Name :      The Power of Persuasion: An Exercise in Creating Persuasive Advertising
Authors :           Michael Parent, Leyland Pitt, Stacey Morrison
Source :             Ivey Publishing
Case ID :            909A01
Discipline :        Marketing
Case Length :    01 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Do subliminal cues have an effect on behavior? This question is at the heart of many debates in advertising. In this exercise, students can determine, through their own experience, the impact of subconscious cues on their decisions. In this simulation, the instructor places a number of specific cues throughout the building. Students, in turn, are tasked with creating an advertising poster for a chain of children’s play centers. Inevitably, their posters incorporate some, and sometimes all, of the cues. The exercise can lead to a deep and constructive discussion on the effect of subconscious cues on consumers.
 
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Case Solution for United Airlines and Captain Denny Flanagan

Complete Case details are given below :
Case Name :      United Airlines and Captain Denny Flanagan
Authors :           Colin Campbell, Niall Piercy, Michael Parent, Karen Robson
Source :             Ivey Publishing
Case ID :            W14253
Discipline :        Marketing
Case Length :    08 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
This case follows a day in the life of Captain Denny Flanagan. A United Airlines pilot for nearly a quarter of a century and a former naval aviator, Flanagan has created and championed a campaign to radically change the nature of air travel – putting good customer service at the heart of everything the airline does and reaching back, in some way, to the golden age of air travel. Examples of his service include ordering food for passengers of delayed flights and phoning the parents of unaccompanied minors to reassure them of their children’s safety.The success he has achieved is significant for a company that has historically received very poor customer service ratings. It raises questions about whether such exceptional service is good or bad for the organization. How can Flanagan’s approach be replicated? Is it possible or even desirable to replicate it?
 
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