Case Name :      Brookfield Properties: Crisis Leadership Following September 11th, 2001

Authors :           Kathleen E. Slaughter, Elizabeth O’Neil

Source :             Ivey Publishing

Case ID :            902C65

Discipline :        Organizational Behavior

Case Length :    23 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Brookfield Properties is a publicly held, North American commercial real estate company focused on the ownership, management, and development of premier office properties located in the downtown core of selected North American markets. Most of Brookfield’s assets are in the United States, with headquarters in New York and an executive office in Toronto. Four of the properties that Brookfield owns are adjacent to the World Trade Center site and on September 11, 2001, the terrorist attacks had an immediate impact on Brookfield employees, tenants, and physical property. With little reliable information and in the face of chaos and human tragedy, the president and CEO must develop an action plan that will ensure the safety of all employees and tenants, deal with grief and suffering, assess the damage, enable the company to return to business as usual, and reassure investors and the media of the company’s commitment to restore Brookfield’s position of market strength.