Splash

Case Solution for Splash Corporation (B): International Expansion

Complete Case details are given below :

Case Name : Splash Corporation (B): International Expansion

Authors : Niraj Dawar, Nigel Goodwin

Source : Ivey Publishing

Case ID : 906A15

Discipline : Strategy

Case Length : 13 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

Focuses on the domestic Philippine market, particularly the competitive dynamics in the existing product lines of skin care and hair care; international expansion; and the introduction of a new line of nutraceutical products.

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Case Solution for Splash Corporation (A): Competing With the Big Brands

Complete Case details are given below :

Case Name : Splash Corporation (A): Competing With the Big Brands

Authors : Niraj Dawar, Nigel Goodwin

Source : Ivey Publishing

Case ID : 906A14

Discipline : Strategy

Case Length : 25 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

Examines a company that has been extremely successful in several product categories in its own domestic market and is defending its market position against intense competition from powerful multinational corporations, emerging domestic rivals, and newer low-cost alternatives. The multinational corporations include some of the world’s most sophisticated marketing companies.

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Case Solution for Splash: Ready to Make Waves?

Complete Case details are given below :

Case Name : Splash: Ready to Make Waves?

Authors : Hari Bapuji, Niraj Dawar, Nigel Goodwin

Source : Ivey Publishing

Case ID : 906A33

Discipline : Strategy

Case Length : 19 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

Splash Corporation has been dubbed “the next Unilever”–not bad for a consumer packaged goods company that was started in a garage in the Philippines no more than 20 years ago. As one of the largest consumer packaged goods companies in the Philippines, it is now considering international expansion options. Should the company tackle the nearby markets of Indonesia and Malaysia, or should it look farther afield at the lucrative markets of Europe and North America? The company is not short of ambition but resources are scarce.

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