Case Name :      Sunripe Marketplace: A Private Label Strategy

Authors :           Kyle Murray, Ken Mark

Source :             Ivey Publishing

Case ID :            907A03

Discipline :        Marketing

Case Length :    09 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

The founder/owner of Sunripe Marketplace (Sunripe) is thinking about the stores’ product offerings. He has two fresh produce-focused stores and a unique set of distribution and store-level systems that differentiate Sunripe from other supermarkets. Being a small retailer allows the owner to only choose the best and freshest products for his two stores. His stores have several private labels that customers like. Sunripe’s owner must now consider how to improve the marketing of these private labels.