Transit

Case Solution for Chartered Speed and the Bus Rapid Transit System

Complete Case details are given below :

Case Name :      Chartered Speed and the Bus Rapid Transit System
Authors :           Debjit Roy, John Joy, Vaibhav Malhotra
Source :             Ivey Publishing
Case ID :            W15119
Discipline :        Operations Management
Case Length :    14 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
In June 2014, Chartered Speed Private Limited, the contract provider for the much acclaimed Bus Rapid Transit System of Ahmedabad, India, would like to improve customer service in order to position itself strongly during upcoming contract renewal talks with Ahmedabad Janmarg Limited, the municipal body responsible for the system. Buses arrive at the company’s workshops during the night for daily repairs and leave the next morning for their scheduled runs. However, given time and resource constraints, bus departures may either be delayed or buses may have to leave the workshop without the scheduled repair operations. Moreover, there is a long list of deficiencies with the buses or drivers and of incidents, such as accidents or breakdowns, that can result in financial penalties to the company. How should maintenance activities be designed to minimize the penalty losses and guarantee high customer service levels?
 
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Case Solution for Singapore Mass Rapid Transit: Going Off Track

Complete Case details are given below :
Case Name :      Singapore Mass Rapid Transit: Going Off Track
Authors :           Vivien K.G. Lim, Nikodemus Jaya
Source :             Ivey Publishing
Case ID :            W15027
Discipline :        Organizational Behavior
Case Length :    12 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
In January 2012, Singapore Mass Rapid Transit (SMRT) Corporation’s chief executive officer resigned after two major breakdowns on the North-South Line in December 2011. SMRT was a public transport operator in Singapore, with a transportation network that comprised buses, trains and taxis. The two breakdowns were arguably the largest public transportation incidents in Singapore’s history, prompting public outrage and heavy criticism of the CEO’s qualifications and personal style. However, it was uncertain whether she, as CEO, bore primary responsibility for the train breakdowns. To what extent did her gender and unconventional style affect the public’s perception of her effectiveness as a leader? How much did the media influence the public’s perception? Could the train breakdowns have been averted if a CEO with an engineering background or industry-specific experience had been in charge?
 
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Case Solution for Toronto Transit Commission: Service Quality and Customer Perception

Complete Case details are given below :
Case Name :      Toronto Transit Commission: Service Quality and Customer Perception
Authors :           Jana Seijts, Dino Pupulin, Ken Mark
Source :             Ivey Publishing
Case ID :            W12272
Discipline :        Strategy
Case Length :    16 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The chief public relations (PR) strategist for SG Media is using the Toronto Transit Commission (TTC) as an example in her public relations training session. In 2011, the TTC has been in the news because of a combination of poorly managed fare hike announcements and the perception of lax service quality. Consumers have taken to publishing, on social media sites, images of TTC employees seemingly in violation of service standards. The strategist is thinking about an appropriate PR strategy that the TTC could rely on to rectify its image.
 
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