Vandenbosch

Case Solution for The Obama Campaign Strategy

Complete Case details are given below :
Case Name :      The Obama Campaign Strategy
Authors :           Mark Vandenbosch, Dan Tolhurst
Source :             Ivey Publishing
Case ID :            909A18
Discipline :        Marketing
Case Length :    08 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
In November 2007, Barack Obama, along with his chief strategist and campaign manager, was faced with a Gallup Poll of Democratic Presidential Candidates that indicated among Democratic voters Hillary Clinton held 48 per cent support of voters, compared with Obama’s 21 per cent. Pundits and analysts essentially declared the race over; however, the triumvirate was convinced they had devised a perfect campaign strategy to overcome the long odds and win the nomination. Their confidence was validated when Barack Obama was elected the President of the United States in November 2008. This win was aided by a strategy that focused on competing in markets that other candidates did not, and embracing technological developments in a manner that other candidates would not. The Obama campaign employed such tools as lowering the target donation from potential donors, competing in non-traditional markets, unique resource allocation and use of technology to gain tactical advantages.
 
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Case Solution for Christie Digital: Maximizing the Digital Cinema Opportunity (A)

Complete Case details are given below :
Case Name :      Christie Digital: Maximizing the Digital Cinema Opportunity (A)
Authors :           Mark Vandenbosch, Ken Mark
Source :             Ivey Publishing
Case ID :            W12167
Discipline :        Marketing
Case Length :    18 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The co-president and co-CEO of Christie Digital, a digital projector firm based in Cypress, California, and Kitchener, Waterloo, is speaking with his counterpart and trying to decide how Christie should tackle the rest of the 65,000-screen theatre market that has not yet converted to digital. The co-president has to consider that Christie is one of three viable competitors in the market and that there is a real risk of rapidly declining margins if a price war breaks out.
 
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Case Solution for Bolster Electronics: Dealing with Dealer Demands

Complete Case details are given below :
Case Name :      Bolster Electronics: Dealing with Dealer Demands
Authors :           Michael Taylor, Mark Vandenbosch
Source :             Ivey Publishing
Case ID :            W12242
Discipline :        Marketing
Case Length :    05 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
This B2B case describes a common situation that arises when channel partners gain success and the perceived balance of power shifts from the supplier to the channel. The manager for Bolster Electronics, one of the largest suppliers in Canada of state-of-the-art industrial video equipment for harsh environments, must consider a request from Vickers Industrial Supplies, a regional dealer, to be upgraded from a dealership to a distributor. Vickers was generating a growing business volume for Bolster in an important market segment, the Canadian oil sands in northern Alberta. Approving Vickers’ request will generate slimmer margins for the manufacturer, which may be made up with higher projected volume, if the projections are reasonable. The potential reaction of the company’s national distributors is causing concern. Although Bolster sells to regional dealerships in the United States, its policy is to distribute its products in Canada through two national distributors, and it fears that increasing Vickers’ role will alienate these distributors. Each alternative has benefits and risks.
 
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Case Solution for Tesco’s Virtual Store: From South Korea to the United Kingdom

Complete Case details are given below :
Case Name :      Tesco’s Virtual Store: From South Korea to the United Kingdom
Authors :           Mark B. Vandenbosch, Alina Nastasoiu
Source :             Ivey Publishing
Case ID :            W14148
Discipline :        Marketing
Case Length :    12 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
After the successful launch of their virtual grocery stores in South Korean metro stations, Tesco UK is trying to determine whether the virtual grocery store concept should be launched in their home market. In order to make this decision, Tesco needs to determine the role of the virtual store(s), the location(s) of the store(s) and the product range. At the same time, Tesco needs to compare the Korean and U.K. markets in order to determine whether the virtual store concept is viable.
 
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Case Solution for Alliance Grain Traders Inc.: Moving Up the Value Chain (A)

Complete Case details are given below :
Case Name :      Alliance Grain Traders Inc.: Moving Up the Value Chain (A)
Authors :           Mark B. Vandenbosch, Ken Mark
Source :             Ivey Publishing
Case ID :            W14544
Discipline :        Marketing
Case Length :    08 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
A stock market analyst was reviewing one of his fund’s holdings, Alliance Grain Traders Inc. (AGT). One of the world’s largest traders of pulse crops, AGT was in the midst of entering a new line of business and expanding its non-core operations. On one hand, AGT would have been able to use its dominance in pulse trading as an advantage in expanding up the value chain. On the other hand, it was moving into sectors that were already mature and highly competitive. The key question for the analyst was whether he should continue to hold AGT stock given its stated objectives.
 
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Case Solution for Spruce Lawn Farms: The IP Bean Opportunity

Complete Case details are given below :
Case Name :      Spruce Lawn Farms: The IP Bean Opportunity
Authors :           Mark B. Vandenbosch, Ron Anderson
Source :             Ivey Publishing
Case ID :            W14001
Discipline :        Finance
Case Length :    10 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The owner/operator of Spruce Lawn Farms, a cash crop farm located near London, Ontario, was thinking of expanding his operation to include identity-preserved soybeans and a grain dryer. The farm had been in operation for 12 years and consisted of 650 acres of owned land with plans to increase this through renting neighbouring fields to 2,000 acres by 2015. Current crops included genetically modified winter wheat, corn and soybeans, but given the growing backlash against genetically modified foods in Europe and Asia, he was considering adding certified identity-preserved soybeans as well. His back-of-the-envelope calculations seemed to indicate that the venture would pay off. However, when he approached his financial institution for a loan, they were concerned about how the new venture would change the farm’s financial structure.
 
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