Walker

Case Solution for Beaufort Solutions, Inc.

Complete Case details are given below :

Case Name :      Beaufort Solutions, Inc.
Authors :           Deborah Walker, Dennis Hanlon, Donna Stapleton
Source :             North American Case Research Association (NACRA)
Case ID :            NA0355
Discipline :        Entrepreneurship
Case Length :    16 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Beaufort Solutions Inc. (Beaufort) was a very small technology company based in St. John’s, Newfoundland and Labrador, Canada that has been developing software solutions since 2003 for the rapidly changing and burgeoning digital photo industry. Beaufort’s innovative technologies in the photo kiosk, web, and event photography market segments enabled the transformation of digital images into quality prints and gifts for consumers. The company’s go-to-market strategy, in tandem with a substantial marketing partner, involved providing “big box” retail clients with a fully integrated digital photo solution that was intuitive for consumer use. A “lifestyle” company with a history of ups and downs due to events beyond its control, Beaufort had recently won the business of a significant strategic customer through the strength of their exceptional team and superior customer service. Building on this momentum, Beaufort was in the process of proving themselves to another, more substantial Canadian retailer, the success of which would change the company forever. In June 2011, Todd Hiscock, Beaufort’s CEO, was pondering the consequences of success and wondering how much growth would best fit the company.
 
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Case Solution for The Detroit River International Crossing Bridge

Complete Case details are given below :
Case Name :      The Detroit River International Crossing Bridge
Authors :           Kent Walker, M. Saidur Rahman
Source :             Ivey Publishing
Case ID :            W13596
Discipline :        General Management
Case Length :    17 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
This case discusses the only privately owned bridge between Canada and the United States and the possible construction of a second competing and publicly owned bridge. With an upcoming crucial vote on the fate of the public bridge, a Michigan student must decide how to vote and whether she believes that a central public infrastructure should be privately held. She contemplates a deeper issue as well – the fundamental principle of capitalism, a system that sometimes perpetuates inequalities since individuals are rewarded for their hard work and are able to defend their self-interests. The student recognizes that her vote is not just about the future of the public bridge but also about her beliefs in balancing individualism and equality.
 
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Case Solution for Molson Canadian: The Rant

Complete Case details are given below :
Case Name :      Molson Canadian: The Rant
Authors :           Robert J. Fisher, Scott Walker
Source :             Ivey Publishing
Case ID :            901A25
Discipline :        Marketing
Case Length :    19 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Molson Canada produced Molson Canadian, Canada’s best-selling beer. Canadian’s previous advertising campaign “The Rant” had been incredibly popular, making it one of the most successful ads for Molson in a long time and winning numerous international and domestic advertising awards. The marketing team for Molson Canadian must find the theme for the next advertising campaign as well as decide whether to move toward more traditional beer advertising or maintain the nontraditional theme of The Rant.
 
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