Case Name :      Beaufort Solutions, Inc.

Authors :           Deborah Walker, Dennis Hanlon, Donna Stapleton

Source :             North American Case Research Association (NACRA)

Case ID :            NA0355

Discipline :        Entrepreneurship

Case Length :    16 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Beaufort Solutions Inc. (Beaufort) was a very small technology company based in St. John’s, Newfoundland and Labrador, Canada that has been developing software solutions since 2003 for the rapidly changing and burgeoning digital photo industry. Beaufort’s innovative technologies in the photo kiosk, web, and event photography market segments enabled the transformation of digital images into quality prints and gifts for consumers. The company’s go-to-market strategy, in tandem with a substantial marketing partner, involved providing “big box” retail clients with a fully integrated digital photo solution that was intuitive for consumer use. A “lifestyle” company with a history of ups and downs due to events beyond its control, Beaufort had recently won the business of a significant strategic customer through the strength of their exceptional team and superior customer service. Building on this momentum, Beaufort was in the process of proving themselves to another, more substantial Canadian retailer, the success of which would change the company forever. In June 2011, Todd Hiscock, Beaufort’s CEO, was pondering the consequences of success and wondering how much growth would best fit the company.