Fisher

Case Solution for Fisher & Paykel Industries Ltd. Restructuring

Complete Case details are given below :

Case Name :      Fisher & Paykel Industries Ltd. Restructuring
Authors :           Susan Chaplinsky, Wenyong Wang, Gitanjali Pundir
Source :             Darden School of Business
Case ID :           UV0279
Discipline :        Finance
Case Length :    20 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
This case examines the use of an American Depositary Receipt (ADR) program in the context of an overall restructuring plan that students are asked to evaluate. A New Zealand-based conglomerate’s stock in recent months has underperformed in the New Zealand market. Analysts have begun to speculate that the company suffers from the well-known “conglomerate discount.” In June 2000, in an attempt to improve the situation, Deutsche Bank Alex Brown (DBAB) is asked to conduct a strategic review of the company.
 
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Case Solution for Beyond Epic: Building the Business Beyond a Single Event

Complete Case details are given below :
Case Name :      Beyond Epic: Building the Business Beyond a Single Event
Authors :           Greg Fisher, Michael Goldman
Source :             Ivey Publishing
Case ID :            W13291
Discipline :        General Management
Case Length :    15 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The founder and CEO of a mountain bike race in South Africa wonders how to build on the world-class event that he and his team have created. Although the event is popular and continues to grow in prestige, the business’s dependence on a single event creates both a threat and an opportunity. The threat is that the business would be in serious jeopardy if something were to go wrong with the event. The opportunity is that the event can be a launch pad for additional events or for other business concepts. Although the team has experimented with some ideas, they have not hit on anything that they want to pursue on an ongoing basis. The founder and CEO is therefore looking for the concept or idea that will provide the business with its next injection of growth. Learnings from the case may be applied to any event-based creative industries business, such as music festivals, exhibitions, fairs or film festivals.
 
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Case Solution for Nintendo: The Launch of Game Boy Color

Complete Case details are given below :
Case Name :      Nintendo: The Launch of Game Boy Color
Authors :           Robert J. Fisher, Adrian B. Ryans
Source :             Ivey Publishing
Case ID :            901A13
Discipline :        Marketing
Case Length :    16 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Nintendo Co. Ltd. is a worldwide leader in the retail video game industry. In 1998, the color version of Nintendo Game Boy would be launched simultaneously in North America and Europe and would be one of Nintendo’s most important launches. The president of Nintendo, Canada must develop a marketing plan that would generate the most profit.
 
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Case Solution for Canadian Tire: Selecting a Social Marketing Program

Complete Case details are given below :
Case Name :      Canadian Tire: Selecting a Social Marketing Program
Authors :           Robert J. Fisher, Karen Bong, Ken Mark
Source :             Ivey Publishing
Case ID :            901A26
Discipline :        Marketing
Case Length :    25 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Canadian Tire is a large retailer of automotive, hardware, and houseware products. As part of the company’s marketing strategy, the executive director of corporate affairs is reviewing four social marketing programs and must decide which program the company will adopt. She must analyze each of the social marketing programs and assess how the program will contribute to the company’s competitive position. She also needs to convince the company’s independent associate dealers to adopt and implement the chosen program.
 
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Case Solution for Molson Canadian: The Rant

Complete Case details are given below :
Case Name :      Molson Canadian: The Rant
Authors :           Robert J. Fisher, Scott Walker
Source :             Ivey Publishing
Case ID :            901A25
Discipline :        Marketing
Case Length :    19 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Molson Canada produced Molson Canadian, Canada’s best-selling beer. Canadian’s previous advertising campaign “The Rant” had been incredibly popular, making it one of the most successful ads for Molson in a long time and winning numerous international and domestic advertising awards. The marketing team for Molson Canadian must find the theme for the next advertising campaign as well as decide whether to move toward more traditional beer advertising or maintain the nontraditional theme of The Rant.
 
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Case Solution for Ford Windstar

Complete Case details are given below :
Case Name :      Ford Windstar
Authors :           Robert J. Fisher, David J. Sharp, Satish Jha
Source :             Ivey Publishing
Case ID :            903A05
Discipline :        Marketing
Case Length :    25 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Ford of Canada is a division of the Ford Motor Co.–one of the “Big Three” automobile manufacturers in North America. The brand manager of the Windstar was concerned that its only brand in the minivan category would not meet its annual sales target. Since the Windstar’s launch in the early 1990s, it had become one of the largest selling auto brands in Canada and was synonymous with safety and family travel. During the past few years, the popularity of purchasing a Windstar had declined with a competitive minivan market, the recession, quality problems, and several product recalls. The brand manager must create a promotional strategy that will maintain Windstar sales and profitability and attempt to maintain the brand image.
 
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Case Solution for Boots: Hair-Care Sales Promotion

Complete Case details are given below :
Case Name :      Boots: Hair-Care Sales Promotion
Authors :           Murray Bryant, Pankaj Shandilya, Robert J. Fisher
Source :             Ivey Publishing
Case ID :            905A22
Discipline :        Marketing
Case Length :    13 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Boots Group PLC, one of the best known and respected retail names in the United Kingdom, provided health and beauty products and advice that enhanced personal well-being. The marketing manager at Boots was planning a sales promotion strategy for a line of professional hair care products. The professional hair care line consisted primarily of shampoos, conditioners, and styling products (gels, wax, mousse, etc.) developed in collaboration with United Kingdom’s top celebrity hairdressers. The marketing manager’s challenge was to select one of three promotional alternatives–get three for the price of two, receive a gift with purchase, or an on-pack coupon–for the Christmas season. The alternative selected would have both immediate effects on costs and sales, but also long-term implications for the brands involved. His primary objective was to drive sales volumes and trade-up consumers from lower value brands, while retaining or building brand equity.
 
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Case Solution for Capital One: Launching a Mass Media Campaign

Complete Case details are given below :
Case Name :      Capital One: Launching a Mass Media Campaign
Authors :           Robert J. Fisher, Ken Mark
Source :             Ivey Publishing
Case ID :            906A05
Discipline :        Marketing
Case Length :    20 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The Senior Brand Manager for Capital One Canada is developing the firm’s strategy for its first mass media advertising campaign there. He had been provided with a menu of U.S. and U.K. advertisements–with test results for each–which he can adapt for a Canadian audience. The key decisions the Senior Brand Manager faces includes which customer segment to focus on, what value proposition to signal to this segment, what advertisements should be used to deliver these messages, and what customization efforts are necessary. He has a presentation to Capital One’s senior management team and needs to back up his recommendations with numbers and logic.
 
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Case Solution for HSBC Credit Card Rewards Program

Complete Case details are given below :
Case Name :      HSBC Credit Card Rewards Program
Authors :           Robert J. Fisher
Source :             Ivey Publishing
Case ID :            908A17
Discipline :        Marketing
Case Length :    22 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Around 1994, competition in the credit card market was based on price (i.e., interest rates and annual fees). After Chase and American Express launched bonus point programs in 1993, HSBC was forced to follow in 1994. The original program was targeted at high-income consumers as with luxury brand redemption items. Competition reacted and consumers quickly learned to expect a points program as a standard feature. Again, HSBC differentiated their credit card products by adding a wider range of redemption items, and lowering redemptions levels. Problems emerged in 1997-1998 as the program became a source of complaints because of operational difficulties in fulfillment and a lack of competitive advantage in the marketplace. In 1999, HBSC’s credit card was rated poorly, largely because of the problems with the bonus point system. Research was used to understand consumers and revitalize the program. Significant changes were made in the features, improved operations and an improved selection of redemption items. By 2002, the program was rated as one of the best in the industry. The challenge is, “Where does HSBC go from here?”
 
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