Complete Case details are given below :
Case Name : Molson Canadian: The Rant
Authors : Robert J. Fisher, Scott Walker
Source : Ivey Publishing
Case ID : 901A25
Discipline : Marketing
Case Length : 19 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Molson Canada produced Molson Canadian, Canada’s best-selling beer. Canadian’s previous advertising campaign “The Rant” had been incredibly popular, making it one of the most successful ads for Molson in a long time and winning numerous international and domestic advertising awards. The marketing team for Molson Canadian must find the theme for the next advertising campaign as well as decide whether to move toward more traditional beer advertising or maintain the nontraditional theme of The Rant.
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