Molson

Case Solution for Molson Canadian: The Rant

Complete Case details are given below :
Case Name :      Molson Canadian: The Rant
Authors :           Robert J. Fisher, Scott Walker
Source :             Ivey Publishing
Case ID :            901A25
Discipline :        Marketing
Case Length :    19 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Molson Canada produced Molson Canadian, Canada’s best-selling beer. Canadian’s previous advertising campaign “The Rant” had been incredibly popular, making it one of the most successful ads for Molson in a long time and winning numerous international and domestic advertising awards. The marketing team for Molson Canadian must find the theme for the next advertising campaign as well as decide whether to move toward more traditional beer advertising or maintain the nontraditional theme of The Rant.
 
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Case Solution for Molson Canada: Social Media Marketing

Complete Case details are given below :
Case Name :      Molson Canada: Social Media Marketing
Authors :           Deborah Compeau, Israr Qureshi
Source :             Ivey Publishing
Case ID :            908A14
Discipline :        Marketing
Case Length :    13 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
This case describes Molson’s experiment with social media for creating brand awareness. It illustrates issues involved in social media marketing. Molson was faced with the challenge of how quickly the contents of social media could spread to various constituencies. There was a real danger of the situation getting out of hand if Molson did not respond quickly. The case encourages readers to ponder whether Molson’s action was the only option available and to consider what its next steps might be.
 
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