Promotions

Case Solution for Zhu Dandan (A): Promotions

Complete Case details are given below :
Case Name :      Zhu Dandan (A): Promotions
Authors :           Shaozhuang Ma, Virginia Trigo
Source :             Ivey Publishing
Case ID :            W13062
Discipline :        Organizational Behavior
Case Length :    14 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The generation born in China in the 1980s has become an important force in the country’s labour market. Members of this generation were the first to grow up in a market economy with daily access to the Internet, and are considered to have different work values than past generations. Also, most were born and raised in single-child families and generally demonstrate more individualistic behaviours and less willingness to follow the norms of previous generations. This case describes the promotion story of Zhu Dandan, a member of the 1980s generation, and illustrates the different work values, behaviours and management style of her generation, as well as the challenges of managing it.
 
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Case Solution for Snacko India Limited: Leveraging Trade Promotions for Competitive Advantage

Complete Case details are given below :
Case Name :      Snacko India Limited: Leveraging Trade Promotions for Competitive Advantage
Authors :           Sajjan Raj Singhvi, Rajat Gera
Source :             Ivey Publishing
Case ID :            910A24
Discipline :        Strategy
Case Length :    18 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The case illustrates the challenges faced by a marketing manager when designing, implementing and evaluating trade promotion schemes in a highly competitive, fast moving, consumer goods multinational company in the emerging Asian market of India. The purpose of the case is to provide exposure to the complexities and dynamic context of Asian consumer goods marketing and learn how to design, implement and evaluate trade promotion schemes that are aligned with the branding, marketing communication and marketing strategy of the product/brand. The case illustrates marketing decisions and their implementation in the Indian market for snack foods, where factors such as products at small price points, constant product and brand innovation, and effective design of trade promotion and merchandising schemes are critical in gaining and retaining market share.
 
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Case Solution for SC Johnson: Planning Coupon Promotions

Complete Case details are given below :
Case Name :      SC Johnson: Planning Coupon Promotions
Authors :           Peter C. Bell
Source :             Ivey Publishing
Case ID :            906E14
Discipline :        Marketing
Case Length :    07 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
An intern at SC Johnson requested a meeting to discuss a new initiative he wanted to pursue after analyzing coupons for SC Johnson’s Glade brand. The intern had identified a large variance in coupon redemption rates and coupon return metrics, and wanted to discuss the possibility of developing a better way to plan coupon promotions.
 
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Case Solution for Disability Accommodations and Promotions at Bunco

Complete Case details are given below :
Case Name :      Disability Accommodations and Promotions at Bunco
Authors :           Katherine E Breward
Source :             North American Case Research Association (NACRA)
Case ID :            NA0074
Discipline :        Business Ethics
Case Length :    07 pages
Solution sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
This case highlights the dilemma of Nicholas, an accounting executive, who must decide whether to promote a disabled employee, Paul, to a management role. Paul is a strong performer; however he is frequently required to work at home on a laptop in order to manage the symptoms of Crohn’s disease. Nicholas needs to decide whether this presents a barrier to Paul’s ability to take on greater degrees of responsibility. He struggles with the legal and ethical implications of his decision. The impact of his decision on the rest of his team is also considered.

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