Case Solution for Pacific Western Brewing Co.: Going Organic

Complete Case details are given below :
Case Name :      Pacific Western Brewing Co.: Going Organic
Authors :           John R. Kennedy, Tom Gleave
Source :             Ivey Publishing
Case ID :            99A006
Discipline :        Marketing
Case Length :    20 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The president of Canadian-based Pacific Western Brewing Co. is preparing a Japan market entry strategy for the company’s newly developed organic beer. Although she has considerable experience in Japan, several factors are at play which make this product entry particularly challenging. First the product is unlike any other in the market. Second, Japanese consumer behavior is undergoing a revolution. Third, the company’s last product launch in Japan failed. Therefore, there is a higher than normal level of risk associated with the product launch.
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