Kennedy

Case Solution for Make Green Delicious: Sustainability at Jamie Kennedy Kitchens

Complete Case details are given below :

Case Name :      Make Green Delicious: Sustainability at Jamie Kennedy Kitchens
Authors :           Oana Branzei, Melissa Leithwood
Source :             Ivey Publishing
Case ID :            907M73
Discipline :        Social Enterprise
Case Length :    19 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The case illustrates the challenges of growing sustainably by tracking the 30-year journey of a quintessentially Canadian chef, environmental champion, and strong advocate of slow food, seasonality, local sourcing and artisan food production. Set in mid May 2007, the case decision has Toronto-based Jamie Kennedy pondering several expansion options for Jamie Kennedy Kitchens, a corporation with three main ventures. Jamie Kennedy Kitchens’ annual revenues were more than $7 million and earnings before taxes of 6.7 per cent in an industry typically averaging 3.2 per cent were testimony of the growing appeal of organic food and wine pairings. With influential cook-books, global accolades, rave reviews by acclaimed food critics, and a fast growing base of satisfied customers, Jamie Kennedy was well positioned for growth. Yet Jamie Kennedy grappled with the implications of growth for the core pillars of his business. The case explores the trade-offs between financially profitable growth and Jamie Kennedy’s determination to stay true to local sourcing and cooking with seasonal ingredients and his environmental values. The case asks students to anticipate growth alternatives and articulate their points of leverage or disconnect with Jamie Kennedy Kitchens current business model, as well as Jamie Kennedy’s cuisine and personal values.
 
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Case Solution for Delta Grand Pacific Hotel

Complete Case details are given below :

Case Name :      Delta Grand Pacific Hotel
Authors :           John R. Kennedy, Tom Gleave
Source :             Ivey Publishing
Case ID :            98A005
Discipline :        Service Management
Case Length :    15 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
In July 1996, Ross Cunningham, director of sales and marketing for the Delta Grand Pacific Hotel in Bangkok, Thailand, needed to devise a marketing strategy that would ensure the hotel’s success in its very competitive market. Cunningham wanted to ensure that the hotel would maintain and eventually increase its two key benchmarks of performance (occupancy rates and average room rates) by milking the Sukhumvit Micromarket to its fullest potential. Compounding this challenge was the anticipation of a sharp drop in occupancy at the hotel due to the likelihood that an important client contract would not be renewed.
 
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Case Solution for Siam Canadian Foods Co. Ltd.

Complete Case details are given below :

Case Name :      Siam Canadian Foods Co. Ltd.
Authors :           John R. Kennedy, Anthony S. Frost, Tom Gleave
Source :             Ivey Publishing
Case ID :            97G003
Discipline :        Business & Government Relations
Case Length :    14 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
In July 1996, Jim Gulkin, managing director and founder of Bangkok-based Siam Canadian Foods Co. Ltd., was considering the emerging business opportunities in neighboring Burma (also known as Myanmar). Although relatively undeveloped compared to the rest of Southeast Asia, Burma had been experiencing increasing levels of foreign investment activity in recent years. Gulkin, who had considered entering Burma in the past but declined, needed to determine whether the time was now appropriate for him to enter the market.
 
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Case Solution for Pacific Western Brewing Co.: Going Organic

Complete Case details are given below :
Case Name :      Pacific Western Brewing Co.: Going Organic
Authors :           John R. Kennedy, Tom Gleave
Source :             Ivey Publishing
Case ID :            99A006
Discipline :        Marketing
Case Length :    20 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The president of Canadian-based Pacific Western Brewing Co. is preparing a Japan market entry strategy for the company’s newly developed organic beer. Although she has considerable experience in Japan, several factors are at play which make this product entry particularly challenging. First the product is unlike any other in the market. Second, Japanese consumer behavior is undergoing a revolution. Third, the company’s last product launch in Japan failed. Therefore, there is a higher than normal level of risk associated with the product launch.
 
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Case Solution for Chai-Na-Ta (Asia) Ltd.

Complete Case details are given below :
Case Name :      Chai-Na-Ta (Asia) Ltd.
Authors :           John R. Kennedy, Tom Gleave
Source :             Ivey Publishing
Case ID :            98A022
Discipline :        Marketing
Case Length :    18 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Chai-Na-Ta (Asia) Ltd. is the Hong Kong-based operating arm of Canada’s Chai-Na-Ta Corp., an integrated ginseng firm. The decision has been made to enter the mainland China market and the general manager must make decisions on the entry city, target market(s), product(s) focus, distribution, and pricing. Although he has significant knowledge of the Hong Kong market, he is unsure of the degree to which this can be transferred to the mainland markets. This case pushes the student to develop a marketing strategy in a situation in which there is imperfect market information.
 
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