Direct

Case Solution for David E. White: Executive Direct Line

Complete Case details are given below :

Case Name :      David E. White: Executive Direct Line
Authors :           Elizabeth M.A. Grasby, Gregory Critchley
Source :             Ivey Publishing
Case ID :            W15130
Discipline :        Marketing
Case Length :    14 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The owner of a fine-menswear store needs to make some crucial decisions regarding his own new line of made-to-measure clothing. He has to decide how to best market a new line and make decisions regarding the target market, product, placement and promotion.
 
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Case Solution for Gabriel Resources: Foreign Direct Investment in Romania

Complete Case details are given below :
Case Name :      Gabriel Resources: Foreign Direct Investment in Romania
Authors :           Craig Dunbar, John Peloza
Source :             Ivey Publishing
Case ID :            W14431
Discipline :        Entrepreneurship
Case Length :    14 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
It is year-end 2013 and management at Gabriel Resources, a Canadian junior mining corporation, is attempting to handle investor relations and political tensions surrounding its Rosia Montana mine project in Romania. Recently, the Romanian Parliament voted overwhelmingly against granting the final permit for the gold and silver mine until a more thorough environmental and legal framework is established. Although the company promises that its project will bring significant financial benefits to the state and needed infrastructure improvements and employment in the region, both national and international civilian and non-governmental organizations have protested vociferously against a development that they see harming not only the fragile geographic ecosystem but also historical artifacts that have been a major tourist draw. The draft bill was set to allow the company to begin work on developing the potentially lucrative mine, which has been 15 years in the making and has not yet generated any revenues. Investors are worried and the company’s share price is sinking. How can the company calm shareholder panic and negative stock price movement? What can it do to persuade the Romanian government and people to support the mine?
 
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Case Solution for ING Direct Canada: Are You Suffering?

Complete Case details are given below :
Case Name :      ING Direct Canada: Are You Suffering?
Authors :           Gerard Seijts, Andy Holloway
Source :             Ivey Publishing
Case ID :            W13466
Discipline :        Organizational Behavior
Case Length :    07 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
In a testament to the power of social media and the effect it can have on a business, the chief executive officer of a bank adopts the habit of taking to Twitter on a daily basis to promote his company’s services. But when the bank’s most recent ad campaign ignites a furor among TV audiences, Twitter quickly becomes a vehicle for crucifying the bank rather than promoting it. Within a week of the ad’s air date, the bank is inundated with angry tweets, Facebook messages and media criticism. It becomes clear that the bank has made a mistake and will have to act quickly to decide on an appropriate response.
 
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Case Solution for ING Direct Canada

Complete Case details are given below :
Case Name :      ING Direct Canada
Authors :           Michiel R. Leenders, Robert Klassen, Natasha Ebanks
Source :             Ivey Publishing
Case ID :            902D11
Discipline :        Operations Management
Case Length :    14 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
ING Direct Canada is a retail banking operation and a subsidiary of one of the top global providers of integrated financial services, ING Group of the Netherlands. ING Direct Canada needs to meet the operational demands of a growing client base, while maintaining its current staffing levels, physical space, and commitment to same-day account processing. The senior vice-president of operations must implement procedures to cope with the immediate challenges of the company’s growth, as well as develop a long-term strategy. Options to consider include new technology, increased efficiencies, or relaxing the same-day processing requirements.
 
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Case Solution for ING Direct

Complete Case details are given below :
Case Name :      ING Direct
Authors :           Sean Cauterman, Michael Sider
Source :             Ivey Publishing
Case ID :            910M96
Discipline :        General Management
Case Length :    11 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The chief executive officer (CEO) of Social Media Group had to develop a social media campaign for ING Direct Canada, an online retail bank. The CEO had successfully developed social media campaigns for other businesses in the past but ING wanted the CEO to measure the success of the campaign. With little information available on how to determine the success of such strategies, the CEO set out to design one of Canada’s first measurable social media campaigns.
 
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Case Solution for ING Bank of Canada (A): Launch of a Direct Bank

Complete Case details are given below :
Case Name :      ING Bank of Canada (A): Launch of a Direct Bank
Authors :           Adrian B. Ryans
Source :             Ivey Publishing
Case ID :            99A010
Discipline :        Marketing
Case Length :    23 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The management team at ING Bank of Canada was preparing to launch Canada’s first discount bank. Initially, the bank planned to serve its customers using mail and telephone. Later, it planned to supplement the telephone banking service with an interactive voice response system and an Internet-based service. ING hoped to attract customers by offering significantly higher interest rates on its savings products than any of its competitors. There was some skepticism about the viability of the proposed business model. At the time of the case, the president and CEO of ING Bank was reviewing the proposed launch strategy.
 
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Case Solution for Designs by Kate: The Power of Direct Sales

Complete Case details are given below :
Case Name :      Designs by Kate: The Power of Direct Sales
Authors :           John Deighton, Sarah L. Abbott
Source :             HBS Brief Cases
Case ID :            4284
Discipline :        Sales
Case Length :    10 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The sales representatives at Designs by Kate (DBK) sell private label jewelry at hosted parties and through online social media channels. They are also responsible for recruiting, training, and managing new sales reps. CEO and founder Kate Creevey designed the commission plan to encourage sales reps to build teams and become “leaders” for their teams. The strategy has been very successful over the company’s first five years. Now the CEO is concerned that growth in top-line revenue is slowing, possibly due to an unwillingness by current sales representatives to build and manage their own sales teams. A survey reveals that many sales reps believe their incomes from jewelry sales decline when they add members to their sales teams due to increased competition for hosting parties within the same geographic area. The CEO must revisit the commission structure to determine if it is still an effective incentive. The case includes a quantitative assignment that students should complete as part of case analysis.
 
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