Automation

Case Solution for Primus Automation Division, 2002

Complete Case details are given below :

Case Name :      Primus Automation Division, 2002
Authors :           Robert F. Bruner, Sean Carr, Robert Hengelbrok
Source :             Darden School of Business
Case ID :           UV1379
Discipline :        Finance
Case Length :    12 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
In early 2002, an analyst, Tom Baumann, must propose terms for leasing one of his company’s advanced factory-automation systems to a major customer. From the lessor’s standpoint, the challenge is simply to design an annuity stream that yields a present value equal to, or greater than, the value of the asset being leased. Certain factors, however, serve to complicate the analysis. The tax exposure and debt rating of the customer are uncertain, leaving the analyst to estimate the impact of alternative lease terms under different tax and interest-rate assumptions. Also, the customer is considering leasing competing systems from companies in Germany and Japan; these competing proposals limit Primus’s flexibility in tailoring its proposal. In short, the student’s task is to design lease terms that exploit the lessee’s tax and interest-rate exposure within constraints set by competitive terms.
 
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Case Solution for Boise Automation Canada Ltd.: The Lost Order at Northern Paper

Complete Case details are given below :
Case Name :      Boise Automation Canada Ltd.: The Lost Order at Northern Paper
Authors :           Michael Taylor
Source :             Ivey Publishing
Case ID :            W12785
Discipline :        Marketing
Case Length :    13 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
A senior account manager at Boise Automation Canada Ltd. was disappointed with the news that he had just lost the $1.2 million opportunity with Northern Paper Inc. (Northern), a paper mill in Rocky Falls, Ontario.The opportunity was to design, supply and install an automated control system for Northern’s wood-chip handling system. With over 20 years experience selling automation systems in heavy industry, had he won the order, it would have easily put him over his target quota for 2011 and significantly boosted his incentive payout. Now, with less than 3 months before the end of the year, he was unlikely to meet his target for the year. The senior account manager wanted to understand what had gone wrong, and to learn from the experience, to avoid repeating it. What should he have done differently?
 
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Case Solution for Auto-Graphics, Inc. and the Library-Automation Industry-the New Technology Frontier

Complete Case details are given below :
Case Name :      Auto-Graphics, Inc. and the Library-Automation Industry-the New Technology Frontier
Authors :           Olukemi Sawyerr, Stanley Abraham
Source :             North American Case Research Association (NACRA)
Case ID :            NA0211
Discipline :        Strategy
Case Length :    31 pages
Solution sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The Auto-Graphics, Inc. (“A-G”) case is an example of a small business that has survived over three generations through adapting to industry and market trends, yet still faces challenges as technology continues inexorably to change the business environment. A-G competed in the public, academic, and consortia (PAC) segment of the library-automation industry. It was founded in 1950 in Alhambra, CA by Ira C. Cope and in 2011 was led by his grandson, Paul Cope. The case opens with Paul Cope’s excitement and optimism about the future possibilities of the library-automation industry. His optimism was tempered by the fact that the library market was very mature and libraries in both Canada and the U.S. were confronted with shrinking budgets. Although Paul Cope was hopeful about the future possibilities of the library-automation industry, A-G had to find a way to increase revenues in its North American business in the face of declining library budgets. The case describes the library-automation industry, the market segments served, the products offered by the firms in the industry, the trends affecting the industry, and the challenges faced by incumbents in the industry. It then describes competition in the PAC segment, which was intense throughout the 2000s. Competing technologies included SaaS (Software as a Service) and open-systems software. Markets were also changing. One ongoing issue was that library patrons belonged to a generation accustomed to Google-like search engines and the latest and greatest technologies, so held high expectations for a library’s ease of use and breadth of content. Libraries needed to make radical changes to redefine their relevancy with their community of users and to keep up with changes in technologies including eBooks, eJournals and other online resources. The case then describes A-G itself-how it innovates, its product line, and its financial statements over the past five years. The case ends with the challenges facing Paul Cope and A-G. The case will challenge students to integrate industry and competitive dynamics with market demands and technological trends and devise a set of worthy strategic alternatives commensurate with its financial resources to help A-G continue to grow in the future.

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