Beckham

Case Solution for Metabical: Positioning and Communications Strategy for a New Weight Loss Drug (Brief Case)

Complete Case details are given below :

Case Name : Metabical: Positioning and Communications Strategy for a New Weight Loss Drug (Brief Case)

Authors : John A. Quelch, Heather Beckham

Source : HBS Brief Cases

Case ID : 4240

Discipline : Marketing

Case Length : 12 pages

Solution sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

Cambridge Sciences Pharmaceuticals (CSP) expects final approval for its revolutionary weight loss drug, Metabical. Metabical will be the only weight loss drug with FDA approval that is also clinically proven to be effective for moderately overweight people. Barbara Printup, Senior Marketing Director for CSP, must develop the positioning strategy and marketing communications plan in preparation for the launch of the new drug. Printup must consider the consumer decision-making process and the interaction between the consumer who purchases the drug and the health care provider who prescribes the medication. Despite promising medical studies and consumer research, poor positioning of the drug in the highly competitive market for weight-loss solutions could spell disaster. Students analyze market research data and consider the optimal positioning strategy and marketing communications program.

Click Here to place your order

Place your order at casesolutionshub (AT)gmail(dot)com if you want to solve above case.

Cordially,

Case Solutions Hub

Case Solution for Clean Edge Razor: Splitting Hairs in Product Positioning

Complete Case details are given below :

Case Name : Clean Edge Razor: Splitting Hairs in Product Positioning

Authors : John A. Quelch, Heather Beckham

Source : HBS Brief Cases

Case ID : 4249

Discipline : Marketing

Case Length : 10 pages

Solution sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

After three years of development, Paramount Health and Beauty Company is preparing to launch a new technologically advanced vibrating razor called Clean Edge. The innovative new design of Clean Edge provides superior performance by stimulating the hair follicles to lift the hair from the skin, allowing for a closer shave. The company has already decided to introduce Clean Edge into the men’s market where it has a strong presence. Jackson Randall, the product manager for Clean Edge, struggles with how best to position the product for the launch. One strategy is to release Clean Edge as a “niche” product, targeting the high-end market of fastidious groomers looking for superior skin care products. Another strategy is to release the product into the highly competitive mainstream razor market where the product can be positioned as the most effective razor available. Randall meets internal resistance to the mainstream strategy from the product manager for the company’s current, but aging, mainstream razor products and he must consider the effects of cannibalization in his plan. Randall must recommend an optimal strategy and provide supporting economic analysis of his decision–not just for Clean Edge, but for its effect on the entire company.

Click Here to place your order

Place your order at casesolutionshub (AT)gmail(dot)com if you want to solve above case.

Cordially,

Case Solutions Hub

Case Solution for Applied Research Technologies, Inc.: Global Innovation’s Challenges

Complete Case details are given below :

Case Name : Applied Research Technologies, Inc.: Global Innovation’s Challenges

Authors : Christopher A. Bartlett, Heather Beckham

Source : HBS Brief Cases

Case ID : 4168

Discipline : General Management

Case Length : 11 pages

Solution sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

Applied Research Technologies, Inc. (ART) is a diversified technology company which has used its entrepreneurial culture and encouragement of innovation as an ongoing competitive advantage. The case concentrates on the challenges faced by Peter Vyas, the Filtration Unit manager, who must decide whether to request $2 million in project funding from the divisional vice president, Cynthia Jackson. Similar Filtration projects have failed twice before, damaging the credibility of the Filtration Unit and Vyas personally. Jackson has recently been challenged to turn around or shut down the unit. Students must determine a strategy from the perspectives of both a unit manager and a division VP. This two-tier focus provides the opportunity to analyze the management decision process at different levels of the organization. Topics include empowerment, project management, and managing innovation. Topics Include: Managing Innovation, International Business, Organizational Behavior, Empowerment, Teams, Corporate Culture, Entrepreneurship, Project Management, Delegation, Corporate Strategy, and Diversified Technology.

Click Here to place your order

Place your order at casesolutionshub (AT)gmail(dot)com if you want to solve above case.

Cordially,

Case Solutions Hub