Beverage

Case Solution for Paper Boat Beverage: Branding Delightful Nostalgia

Case Solution & Analysis for Paper Boat Beverage: Branding Delightful Nostalgia by Saju B., Hari Krishnan K, Joseph Jeya Anand S..

Complete Case details are given below :

Case Name :      Paper Boat Beverage: Branding Delightful Nostalgia
Authors :           Saju B., Hari Krishnan K, Joseph Jeya Anand S.
Source :              Ivey Publishing
Case ID :           9B16A022 / W16360
Discipline :        Marketing
Case Length :    15 pages
Plagiarism : NO (100% Original work)
Description for case is given below :
Hector Beverages reinvented the ethnic drinks category in the Indian market with its beverage brand Paper Boat. The brand had been successful since its launch in 2013, posting triple-digit growth in 2015. By the end of December 2015, Hector Beverages’ future seemed to be heavily dependent upon Paper Boat. With Paper Boat constituting 90 per cent of the company’s total sales, 2016 would be a critical year for Hector Beverages. Should the company add more variety to its line of products, or should it focus on a few best-selling variants? Would the Paper Boat brand remain strong despite the launch of a similar product by a major competitor? Could Hector Beverages maintain its hold on the Indian ethnic drinks market?
 
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Case Solution for Black Fly Beverage Company Inc.
Complete Case details are given below :
Case Name :      Black Fly Beverage Company Inc.
Authors :           John S. Haywood-Farmer, Julie Harvey
Source :             Ivey Publishing
Case ID :            907D03
Discipline :        General Management
Case Length :    05 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The owners of Black Fly Beverage Company consider the viability of expanding their product-line after less than a year in operation. Since its start-up earlier the same year, sales of the company’s original cranberry-blueberry vodka cooler had climbed steadily. Impressed with their early success, the owners wonder whether they should take advantage of their new brand’s momentum and invest in the production of a second product.
 
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Case Solution for Advantage Food & Beverage Sales Representative
Complete Case details are given below :
Case Name :      Advantage Food & Beverage Sales Representative
Authors :           Michael A Levin, Bruce C Bailey
Source :             Ivey Publishing
Case ID :            W13473
Discipline :        Marketing
Case Length :    05 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Advantage Food & Beverage (AF&B), a sales and service vending machine company, has added an Avanti kiosk division and hired a sales representative to devote all their time to selling the kiosk service to businesses within a specific geographic market. In the first year of the kiosk operation, AF&B hired and fired three sales representatives while acquiring seven Avanti customers. A management review uncovered issues with the selling process and the lack of presentations to prospective customers. AF&B’s owner pondered the relationship between the personal selling process and AF&B’s current compensation approach for sales representatives. How could AF&B’s compensation approach be changed to meet senior management’s new emphasis on presentations, and how would the various options impact AF&B’s profit and loss statement?
 
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