Case Analysis

Case Solution for Kaps Ice Cream: Should It Enter the Premium Segment?

Case Solution & Analysis for Kaps Ice Cream: Should It Enter the Premium Segment? by T. Sai Vijay, Sanjeev Prashar, Vinita Sahay.

Complete Case details are given below :

Case Name :      Kaps Ice Cream: Should It Enter the Premium Segment?
Authors :           T. Sai Vijay, Sanjeev Prashar, Vinita Sahay
Source :              Ivey Publishing
Case ID :           9B16A041 / W16559
Discipline :        Marketing
Case Length :    14 pages
Plagiarism : NO (100% Original work)
Description for case is given below :
On November 1, 2015, the four founders of Kaps Foods India Private Limited (Kaps) invited external business consultants to a business strategy meeting. The ice cream industry was moving toward the premium segment of the market, and Kaps was eager to move out of its stagnant phase. However, two of the four founders were skeptical about the acceptance of the Kaps brand in the higher-end market. They believed that the market would always consider Kaps a local brand, which was not ideal for moving into the premium market. Also, taking on the bigger players at the higher end of the ice cream segment would be a daunting task for the company. The four partners had a number of issues and options to ponder and discuss with consultants. Becoming a pioneer in the ice cream industry in the central Indian state of Chhattisgarh was a proud achievement for the team, but what new marketing considerations would be involved in entering the premium market?
 
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Case Solution for Jiaduobao: Transferring Brand Associations from Wang Laoji

Case Solution & Analysis for Jiaduobao: Transferring Brand Associations from Wang Laoji by Yuping Du, Meng Wu, Randall O. Chang.

Complete Case details are given below :

Case Name :      Jiaduobao: Transferring Brand Associations from Wang Laoji
Authors :           Yuping Du, Meng Wu, Randall O. Chang
Source :              Ivey Publishing
Case ID :           9B16A042 / W16561
Discipline :        Marketing
Case Length :    08 pages
Plagiarism : NO (100% Original work)
Description for case is given below :
With a rich history stretching back to the 19th century, Wang Laoji herbal tea was one of the most popular drinks in China. The tea was sold in a green-box version by Wang Laoji and a red-can version licensed to Jiaduobao Beverage Co. Ltd. (Jiaduobao Beverage), but in 2012 the right to use the Wang Laoji name was lost by Jiaduobao Beverage following a legal dispute. Jiaduobao Beverage had to quickly transfer brand associations from Wang Laoji to its own brand and retain consumer loyalty. But was it successful in doing so? Did Jiaduobao Beverage enhance its brand equity through transferring Wang Laoji’s brand associations? What could Wang Laoji do to counter its loss of brand equity?
 
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Case Solution for Nexa: Maruti Suzuki’s Premium Dealership Network

Case Solution & Analysis for Nexa: Maruti Suzuki’s Premium Dealership Network by Boishampayan Chatterjee, Manas Paul, Parijat Upadhyay, Neel Das.

Complete Case details are given below :

Case Name :      Nexa: Maruti Suzuki’s Premium Dealership Network
Authors :           Boishampayan Chatterjee, Manas Paul, Parijat Upadhyay, Neel Das
Source :              Ivey Publishing
Case ID :           9B16A040 / W16580
Discipline :        Marketing
Case Length :    08 pages
Plagiarism : NO (100% Original work)
Description for case is given below :
In July 2015, the largest automobile company in India, Maruti Suzuki India Limited (MSIL), took the initiative to improve its market penetration in a particular category of the passenger car market-the premium segment. Although MSIL was the current market leader in India’s entry-level car segment, the company had not been successful in establishing itself as a dominant player in the premium segment-a segment that had seen intense competition since 2008. By launching Nexa, a new nationwide premium dealership, through its existing dealer network, MSIL was attempting to create a differentiated car buying experience. MSIL planned for all-new premium models to be launched exclusively from Nexa outlets. Would the launch of Nexa help MSIL attain its desired objective of becoming a major player in India’s premium car market?
 
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Case Solution for Crown Distilleries: Multi-Brand Extension

Case Solution & Analysis for Crown Distilleries: Multi-Brand Extension by Anagha Shukre, Asheesh S. Kedia.

Complete Case details are given below :

Case Name :      Crown Distilleries: Multi-Brand Extension
Authors :           Anagha Shukre, Asheesh S. Kedia
Source :              Ivey Publishing
Case ID :           9B16A043 / W16592
Discipline :        Marketing
Case Length :    08 pages
Plagiarism : NO (100% Original work)
Description for case is given below :
The chief marketing manager of Crown Distilleries (Crown) in Raipur, the capital city of the Indian state of Chhattisgarh, faced cumbersome brand-building activities and maintenance of its brand equity. Competitors began taking market share from Crown’s well-established brand. Crown added new brands to its portfolio in response to its competitors’ activities. Would it be fruitful for the company to opt for an umbrella brand in a particular segment or continue to add new names to its product portfolio? How would the company develop an action plan to beat competitors, choose a brand name for its new product, and build strong brand equity?
 
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Case Solution for Coca-Cola, Popular Music, and the FIFA World Cup

Case Solution & Analysis for Coca-Cola, Popular Music, and the FIFA World Cup by David Allan.

Complete Case details are given below :

Case Name :      Coca-Cola, Popular Music, and the FIFA World Cup
Authors :           David Allan
Source :              Ivey Publishing
Case ID :           9B16A045 / W16623
Discipline :        Marketing
Case Length :    10 pages
Plagiarism : NO (100% Original work)
Description for case is given below :
The Coca-Cola Company (Coca-Cola), the brand that “taught the world to sing,” was widely considered to be the leader when it came to music marketing. The 2010 and 2014 Fédération Internationale de Football Association (FIFA) World Cup games provided an ideal backdrop for analyzing Coca-Cola’s success in music marketing. While the company’s marketing approaches were similar in both World Cup games, they differed in their delivery and results. In 2016, in the face of new competition in the music marketing space, namely from Pepsi, FIFA, and even Coca-Cola itself, the company needed to lead the way with the ultimate goals of selling sodas and songs.
 
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Case Solution for Samsung Mobile: Market Share and Profitability in Smartphones

Case Solution & Analysis for Samsung Mobile: Market Share and Profitability in Smartphones by John Dinsmore.

Complete Case details are given below :

Case Name :      Samsung Mobile: Market Share and Profitability in Smartphones
Authors :           John Dinsmore
Source :              Ivey Publishing
Case ID :           9B16A046 / W16620
Discipline :        Marketing
Case Length :    11 pages
Plagiarism : NO (100% Original work)
Description for case is given below :
In December 2015, South Korean technology giant Samsung announced a new head to its mobile division. The announcement came on the heels of a challenging year for Samsung. Two handset launches that year had received criticism in the press for the way they were handled. The appointment was interpreted by many in the industry as Samsung signalling a desire to further intensify innovation in an increasingly commoditized product area. This was a time of intense challenge but also great promise. Complex questions involving significant trade-offs had to be answered. Should the mobile division push for profitability or market share? Were those objectives mutually exclusive? What was the best strategy for obtaining the chosen objective? And, how could Samsung differentiate itself in an increasingly crowded, competitive, and commoditized market?
 
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Case Solution for SGVS: Marketing and Strategy in a Small B2B Enterprise

Case Solution & Analysis for SGVS: Marketing and Strategy in a Small B2B Enterprise by Maitrayee Mukerji, Manab Chakraborty.

Complete Case details are given below :

Case Name :      SGVS: Marketing and Strategy in a Small B2B Enterprise
Authors :           Maitrayee Mukerji, Manab Chakraborty
Source :              Ivey Publishing
Case ID :           9B16A048 / W16618
Discipline :        Marketing
Case Length :    10 pages
Plagiarism : NO (100% Original work)
Description for case is given below :
In February 2016, a young intern was waiting to speak with the founder and chief executive officer of Surbhi Gramodyog Vikas Sansthan (SGVS), a producer and supplier of hand-made herbal cosmetic products. The founder was speaking on the phone with a potential reseller and turning down a new order due to the company being at full capacity. It was the third such request that he had declined in the past week. The young intern was puzzled. SGVS was located in Kashipur, a small town in the state of Uttarakhand in India. With a minimal Internet presence and marketing efforts, it had gained loyal customers in India and across the world, from the United States to Australia. However, SGVS was not willing to increase production capacity and expand the business, thereby forgoing a potential increase in profits. Was the company’s reluctance to scale up the business sustainable over the long run?
 
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Case Solution for Spin Master Toys: Going Public – The IPO Process

Case Solution & Analysis for Spin Master Toys: Going Public – The IPO Process by Eric A. Morse, Michael R King, Ryan Quirt, Ramasastry Chandrasekhar.

Complete Case details are given below :

Case Name :      Spin Master Toys: Going Public – The IPO Process
Authors :           Eric A. Morse,Michael R King, Ryan Quirt, Ramasastry Chandrasekhar
Source :              Ivey Publishing
Case ID :           9B16N052 / W16567
Discipline :        Finance
Case Length :    18 pages
Plagiarism : NO (100% Original work)
Description for case is given below :
Spin Master, a children’s toy and entertainment company, was getting ready for an initial public offering (IPO). Its founders were weighing their options with regard to some core issues: What was the right positioning for Spin Master with potential investors? What was the right approach to valuing the business? How did that approach translate into enterprise value, equity value, and share price for the IPO?
 
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Case Solution for Ambuja Cements and Holcim India Merger

Case Solution & Analysis for Ambuja Cements and Holcim India Merger by Pitabas Mohanty, Tina Stephen, Supriti Mishra.

Complete Case details are given below :

Case Name :      Ambuja Cements and Holcim India Merger
Authors :           Pitabas Mohanty, Tina Stephen, Supriti Mishra
Source :              Ivey Publishing
Case ID :           9B16N056 / W16572
Discipline :        Finance
Case Length :    11 pages
Plagiarism : NO (100% Original work)
Description for case is given below :
On July 24, 2013, the management of Ambuja Cements Limited announced the merger of Holcim (India) Private Limited with Ambuja Cements in a two-stage process. First, Ambuja Cements would buy a 24 per cent stake of Holcim (India) from Holderind Investments Ltd. of Mauritius for ₹35 billion. Subsequently, Holcim (India) would be merged with Ambuja Cements. The management of Ambuja Cements projected huge synergy from the merger, whereas proxy firm advisors called it corporate misgovernance. The case gives students an opportunity to analyze this two-step transaction to determine whether it compromised the interests of minority shareholders. The case also presents an opportunity to estimate the marginal impact of the transfer of cash and the cancellation of shares on the stock price of the acquiring company.
 
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Case Solution for Nielsonlar Insurance: Replacing a Life Insurance Plan

Case Solution & Analysis for Nielsonlar Insurance: Replacing a Life Insurance Plan by Norma Nielson, Larry A. Wood.

Complete Case details are given below :

Case Name :      Nielsonlar Insurance: Replacing a Life Insurance Plan
Authors :           Norma Nielson, Larry A. Wood
Source :              Ivey Publishing
Case ID :           9B16N057 / W16610
Discipline :        Finance
Case Length :    17 pages
Plagiarism : NO (100% Original work)
Description for case is given below :
In 2003, a financial planner in Calgary started working with the owner of Oilfield Welding Limited to provide employee benefits to the owner and his staff. Initially, the owner wanted to save for retirement by reinvesting all of his surplus earnings back into the business. However, he appreciated the potential creditor-proofing of life insurance and established a small retirement savings opportunity using life insurance. When Oilfield Welding Limited hired a new group administrator, the employee benefits program was put out to bid and the business was moved. Shortly thereafter, the financial planner was notified that the life insurance he had placed on the owner of Oilfield Welding Limited and his wife would be replaced by two new policies as recommended by another advisor. Would it be beneficial for the clients to replace their existing insurance? How should the financial planner proceed?
 
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