Case Name :      Northern Rush

Authors :           Elizabeth M.A. Grasby, Gregory Critchley

Source :             Ivey Publishing

Case ID :           W15176

Discipline :        Accounting

Case Length :    14 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

A university instructor mulls over the idea of partnering with six of his students to start a new business that would provide all-in-one starter kits for first-year university or college students moving into residences across Canada. To help with his decision-making process, the instructor wants to evaluate the product and the group’s marketing strategy; he also wants to project the new venture’s financial performance for the first three years of operations.