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Case Solution for Vietnam Handicraft Initiative: Moving Toward Sustainable Operations
Complete Case details are given below :
Case Name :      Vietnam Handicraft Initiative: Moving Toward Sustainable Operations
Authors :           Sarah Easter, Mary Conway Dato-on
Source :             Ivey Publishing
Case ID :            W12237
Discipline :        General Management
Case Length :    11 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
A recent MBA graduate has just received a one-year business assignment as a business development and marketing advisor to work with the Vietnam Handicraft Initiative (VHI), a vocational training and employment center for people with disabilities, located in Central Vietnam. Her job is to assist the VHI to increase its productivity, become sustainable and strengthen the capacity of the organization through improved business and marketing plans. Within the first four weeks of her arrival, she needs to detail her assessment of the VHI and provide key recommendations and focused work objectives for the remaining 11 months of her placement. She expects that the many cultural differences encountered along the way will provide a real challenge in accurately assessing the VHI and developing a detailed work plan.
 
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Case Solution for Health Care Center for the Homeless: Changing with the Times
Complete Case details are given below :
Case Name :      Health Care Center for the Homeless: Changing with the Times
Authors :           Mary Conway Dato-on, Eileen Weisenbach Keller
Source :             Ivey Publishing
Case ID :            910A32
Discipline :        Marketing
Case Length :    12 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Bakari Burns, CEO of the Health Care Center for the Homeless (HCCH), located in Orlando, Florida was faced with the daunting task of rebranding the organization he lead. Burns knew the organization experienced difficulty with recognition and marketplace distinction, primarily due to the public’s misperceptions about the relationship between HCCH and the Coalition for the Homeless of Central Florida. An external consulting team offered several recommendations for change, including an amended name and redesign of all marketing materials. This advice and changes in the external environment provided an excellent opportunity to reposition and refocus the organization. Recognizing the need for a new strategy and implementing that strategy were not the same; Burns was not sure how to lead the organization through the change process.
 
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