Drug

Case Solution for Loblaw Companies Limited – Acquiring Shoppers Drug Mart

Complete Case details are given below :

Case Name :      Loblaw Companies Limited – Acquiring Shoppers Drug Mart
Authors :           James E. Hatch, Gina Kalboneh
Source :             Ivey Publishing
Case ID :           W15156
Discipline :        Finance
Case Length :    12 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The equity analyst for a large investment bank is in the process of evaluating a potential takeover of Shoppers Drug Mart, Canada’s largest drugstore retailer, by Loblaw Companies Limited, Canada’s largest grocery retailer. Rumours of the takeover have been circulating for some time, and the analyst wants to provide her buy-side clients with both her comments on the proposed transaction and her assessment of a reasonable offering price.
 
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Case Solution for Loblaw and Shoppers Drug Mart

Complete Case details are given below :
Case Name :      Loblaw and Shoppers Drug Mart
Authors :           Mary Heisz, Chris Sturby, Leanne Bowden
Source :             Ivey Publishing
Case ID :            W14251
Discipline :        Accounting
Case Length :    16 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
In mid-2013, the executive chairman of Loblaw Companies Ltd. was considering whether it was in his company’s best interest to acquire Shoppers Drug Mart. In December 2012, Loblaw had announced a proposal to create a real estate investment trust to which it would initially transfer approximately 75 per cent of its substantial real estate holdings, thus unlocking value for its shareholders. At the same time, Shoppers’ shares were trading at an historically attractive valuation. On the other hand, competition was heating up with the move of big box stores, such as Wal-Mart and Target, into Canada and the growth of online purchasing. Moreover, new government regulations aimed at decreasing the high cost of drugs had an immediate impact on pharmaceutical companies. With Loblaw’s shares trading near a six-year high, there was now the attractive opportunity to use them as currency to make an acquisition whose potential synergies were estimated to be in excess of $300 million per year. Was this a good time to act on what had been perceived for a number of years as an attractive merger option? Did it make strategic sense? If so, what price should Loblaw pay for Shoppers?
 
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Case Solution for Metabical: Pricing, Packaging, and Demand Forecasting for a New Weight-Loss Drug

Complete Case details are given below :
Case Name :      Metabical: Pricing, Packaging, and Demand Forecasting for a New Weight-Loss Drug
Authors :           John A. Quelch, Heather Beckham
Source :             HBS Brief Cases
Case ID :            4183
Discipline :        Marketing
Case Length :    08 pages
Solution sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Metabical is a new weight loss drug from Cambridge Sciences Pharmaceuticals intended for moderately overweight individuals. In anticipation of final FDA approval, the senior director of marketing, Barbara Printup, prepares for the product launch and must make several critical decisions. First, she must select the optimal packaging size for the drug which typically requires a 12-week course of treatment. Next, she must determine the appropriate pricing. Since most insurance companies do not cover weight-loss medications, price has a direct impact on the sales forecast. To establish the initial demand forecast, Printup considers three approaches based on different assumptions. Her final recommendations must consider long term profitability and meet the company’s desired return on investment.
 
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Case Solution for Metabical: Positioning and Communications Strategy for a New Weight Loss Drug (Brief Case)

Complete Case details are given below :
Case Name :      Metabical: Positioning and Communications Strategy for a New Weight Loss Drug (Brief Case)
Authors :           John A. Quelch, Heather Beckham
Source :             HBS Brief Cases
Case ID :            4240
Discipline :        Marketing
Case Length :    12 pages
Solution sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Cambridge Sciences Pharmaceuticals (CSP) expects final approval for its revolutionary weight loss drug, Metabical. Metabical will be the only weight loss drug with FDA approval that is also clinically proven to be effective for moderately overweight people. Barbara Printup, Senior Marketing Director for CSP, must develop the positioning strategy and marketing communications plan in preparation for the launch of the new drug. Printup must consider the consumer decision-making process and the interaction between the consumer who purchases the drug and the health care provider who prescribes the medication. Despite promising medical studies and consumer research, poor positioning of the drug in the highly competitive market for weight-loss solutions could spell disaster. Students analyze market research data and consider the optimal positioning strategy and marketing communications program.
 
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